Excellent campaign – Audi driving experience at FC Bayern Munich’s Allianz Arena

1024 634 CUBE brand communications

The Audi driving experience has launched a first-class campaign together with the sports marketing of the automobile manufacturer in the scope of the sports sponsoring at FC Bayern Munich. The campaign provides a unique Audi brand experience for VIP customers. After the journey to the driving experience centre in Neuburg/Donau in a specially selected vehicle by Audi on demand, customers can expect pure driving pleasure in the various driving modules (handling course, dynamic surface, off-road course) of the Audi driving experience centre. Afterwards, a visit to the Allianz Arena, stadium of the German soccer record champion FC Bayern Munich will round off the breathtaking experience with the Audi brand perfectly. In this context, Audi driving experience uses the most prominent advertising platform in German football to present its wide range of services in the stadium environment and especially in the business area of the Allianz Arena. The various driving experience modules are also communicated through supporting activation measures in online and print media of FC Bayern Munich. In this context, CUBE brand communications is responsible for the integrated event organisation as well as the support of VIP customers in the driving experience centre in Neuburg. On site in the Allianz Arena, we also implement the various promotion campaigns for the Audi driving experience.