At the end of the last year, Managing Director Dr. Michael Schilhaneck gave two guest lectures for Ingolstadt Technical University, both of them in the Marketing/Sales/Media course at Ingolstadt Business School.
In November, course director Prof. Dr. Alexander Decker first visited the Audi driving experience center in Neuburg with a group of masters students. Dr. Michael Schilhaneck gave a lecture on the topic of "Professional event management illustrated by the example of the Audi driving experience center". The students got insights into the target definition, the tasks and the processes of the unique customer center. Finally, the students had a tour around the site.
The second lecture day in December focused on the topic of digital marketing. Together with Brand Consult Michael Angermüller, Dr. Schilhaneck first presented the model-based and scientifically validated brand building process of CUBE brand communications. Based on this, the bachelor students were given a practical overview of digital marketing measures, before finally presenting and discussing the implementation of various measures in selected automotive companies.
The agency CUBE brand communications cooperates regularly with universities and colleges, but especially with the Business School of the Ingolstadt University of Technology due to the geographical closeness as well as the thematic reference. The interlocking of theory and practice is important and valuable for students and professors as well as for the representatives of the practice. The agency is looking forward to further cooperation and future projects.
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