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Press Releases

On this page you will find the latest press releases and further information about CUBE brand communications.
27.09.2022

3,000 KILOMETERS THROUGH THE SOUTH TYROLEAN ALPS: DRIVING EXPERIENCE ALTO ADIGE ON A SCOUTING TOUR

After Driving Experience Alto Adige was able to successfully carry out its first driving experiences in its premiere year, the new event provider with a focus on driving trainings and experiences was now on the road in Alto Adige for three weeks. The goal: to experience the Driving Experience tours, gastronomy and culinary delights from a tourist's point of view in order to be able to use the knowledge gained to perfect the service portfolio and optimize the supporting program and driving tours.
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14.07.2022

FUN FOR MOTORCYCLE FANS: RIDING EXPERIENCE ALTO ADIGE AT BMW RIDER DAY 2022

As a specialist for motorcycle experiences, Riding Experience Alto Adige (a brand of CUBE brand communications) not only offers various technical trainings and touring experiences, but also has a brand new BMW motorcycle fleet. As a partner of the BMW Motorrad Center Munich, Riding Experience South Tyrol was an exclusive exhibitor at the BMW Motorrad Rider Day, a trade fair for motorcycle fans from all over southern Germany. 
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22.06.2022

DRIVING EXPERIENCE ALTO ADIGE PRESENTS NEW HUB FOR ON-ROAD TESTS

After Driving Experience Alto Adige entered the market at the beginning of the year as a new event provider with a focus on driving training and tours in Alto Adige, the newcomer is now expanding its service portfolio. Driving Experience Alto Adige has an exclusive infrastructure in Bolzano, which is also suitable as a central contact point for on-road testing. This additional offer is primarily aimed at technical departments of car manufacturers and their development partners.
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23.05.2022

DRIVING EXPERIENCE Alto Adige - TWO NEW PARTNERSHIPS FOR THE SPECIAL DRIVING EXPERIENCE IN Alto Adige

Driving Experience Alto Adige is a new provider of special driving experiences in Alto Adige. Alto Adige and has an exclusive infrastructure of on- and off-road opportunities in Bolzano and the surrounding area. Together with BMW and Jochen Schweizer, Driving Experience Alto Adige has set up two new strategic partnerships to further increase the quality of its services and its distribution network.
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20.05.2022

DRIVING & RIDING EXPERIENCE Alto Adige - CLEAR THE STAGE FOR MONUMENTAL DRIVING EXPERIENCES

If there were no postcards yet, they would have to be invented for this: With the Three Peaks, the Marmolata, the Catinaccio and the Schlern massif, the Dolomites in South Tyrol are among the most spectacular that the Alpine region has to offer: High-alpine, wildly craggy peaks paired with Mediterranean flair, palm trees and alpine freshness, with crystal-clear lakes and casual Italian dolce vita - this is how mountain experiences with the highest wow factor go.
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