CUBE brand communications has access to various exclusive sports marketing rights. For example, fan balconies, fan sofas, boxes, business seats and behind-the-scenes access in the Bundesliga, the DEL (German Ice Hockey League) or various motorsport racing series (including FC Bayern Munich, FC Ingolstadt 04, ERC Ingolstadt, ADAC GT Masters, Lamborghini Super Trofeo Europe, TCR Europe, TCR Italy). So far, the opportunities have only been used in the B2B sector, for example for VIP customer events, company incentives, teambuilding measures or as part of management workshops. Since the beginning of the year, these have now also been marketed for B2C customers. Bookings are mostly special private celebrations such as birthdays, weddings or anniversaries.