Launch VIP hospitality programme for B2C customer segment

CUBE brand communications has access to various exclusive sports marketing rights. For example, fan balconies, fan sofas, boxes, business seats and behind-the-scenes access in the Bundesliga, the DEL (German Ice Hockey League) or various motorsport racing series (including FC Bayern Munich, FC Ingolstadt 04, ERC Ingolstadt, ADAC GT Masters, Lamborghini Super Trofeo Europe, TCR Europe, TCR Italy). So far, the opportunities have only been used in the B2B sector, for example for VIP customer events, company incentives, teambuilding measures or as part of management workshops. Since the beginning of the year, these have now also been marketed for B2C customers. Bookings are mostly special private celebrations such as birthdays, weddings or anniversaries.

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Two years CUBE brand communications: This was just the beginning!

Today, two years after the launch of our agency, we will have look back on the projects we as  CUBE brand communications could realize since January 2018. But not for long, to revel in the past is not our thing! Rather, we consider futuristic topics and goal-oriented action by each individual to be the central components of our DNA.

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Christmas Party 2019

Mulled wine reception, 3-course Christmas menu, partying into the wee hours and an internal (!) aftermovie: The year 2019 ended for all CUBE colleagues with our annual Christmas party!

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Audi driving experience activated in sports marketing environment

The Audi driving experience has activated a special platform for a promotional campaign aimed at addressing target groups. The exclusive incentive and driving events of the Audi driving experience  were presentedin the business areas of the football stadiums in detail during selected Bundesliga matches of the Audi partner clubs FC Bayern Munich, FC Augsburg and FC Nuremberg.

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Next evolution stage - CUBE has won the bidding as exclusive event partner of the Safety Park South Tyrol.

CUBE brand communications has successfully participated in the international pitch „Exclusive Event Partner Safety Park South Tyrol“. The agency from Ingolstadt will offer tailor-made, brand-neutral Driving & Riding programmes for international customers in the driving safety and driving experience centre in Bolzano. 

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Increasing motivation, strengthening employee loyalty and promoting internal communication: the benefits of team events are manifold. Employee incentive events also play an important role in the range of services offered by our Brand Building division.

However, the CUBE Brand Building Team does not create event concepts for our customers at will. They are based on the results of our regular employee surveys of our customers. In the first phase of the model-based branding process that we pursue with our clients in the field of brand building, we conduct analyses in the form of quantitative employee surveys.

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e.telligent & digitalwerk: the making of two tech brands

A strong brand doesn't just emerge overnight. In our brand building division, CUBE brand communications puts brands on the fast track. How? Our brand building team pursues a model-based branding process in the development of marketing strategies and their communicative implementation for startups and SMEs. CUBE has more than ten years of expertise in the field of brand management. With two of our customers, the automotive startups digitalwerk (specialist for ADAS Tools & Frameworks) and e.telligent (eMobility & Energy Data), we have already been able to apply the branding process in different extents.

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„Quo Vadis autonomous driving“ – our technical lecture in Bolzano

On the occasion of its 25th anniversary, STA AG invited a total of 200 guests of honour and partners to a symposium in the old Trenitalia-Remise in Bolzano. In addition to presentations by Deutsche Bahn and RFI, we, as the new event partner , were also able to share our insights on the subject of driving safety.

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As an agency for brand communication, our Brand Building division specialises in the conception and target-oriented implementation of holistic marketing and communication strategies for start-ups and SMEs. Overall, we can draw on more than ten years of expertise in brand management. The Push2Pass branding process, which our team follows, is aimed at building and developing strong corporate and employer brands.

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Gamescom & ESL ONE: CUBE activates in the gaming area

With our first activations in the gaming industry, we have directly set up two extraordinary event formats for our customers in the Brand Building sector on the largest platforms of the scene.

As part of our commissions for the technology Startups e.telligent and digitalwerk, we organized two-day team events for the companies at Gamescom, the world's largest entertainment trade fair, and the established tournament series ESL ONE.

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Audi driving experience at the IAA 2019

In September 2019, the entire automotive industry looked towards the 68th International Motor Show (IAA) in Frankfurt am Main. The IAA brings together the best automobile brands, new players in the industry, start-ups and suppliers and is regarded as the leading international mobility platform. For the Audi driving experience, the motor show thus offers the best environment for presenting the diverse range of driving experiences. At the Audi driving experience stand, visitors to the world's most important motor show not only received detailed information about the many different driving experience programs and the various training offerings. The contact persons on site also informed the guests about the various possibilities offered by the AUDI AG Driving Experience Centre in Neuburg / Donau. The Audi driving experience center offers the best conditions for product presentations, meetings or conferences. True to this year's IAA motto "Driving tomorrow", the newly published Audi driving experience catalogue provided an overview of the driving experiences during the 2020 winter season. The highlight of the trade fair appearance was the outdoor taxi rides. On a parcours, the Audi driving experience enabled the guests to experience the driving experience in an Audi e-tron and an Audi Q7 up close. As part of its appearance at the IAA, CUBE brand communications supported the Audi driving experience by presenting its range of services at the trade fair stand. More information about the Audi driving experience can be found here.

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CUBE becomes Safety Events Partner of the Safety Park Bolzano

The signs for CUBE are clearly pointing to growth. The agency proves this by winning a new multi-year project: from September 2019 we will act as official Safety Events Partner for the multifunctional driving and traffic safety centre Safety Park in Bolzano. The client is STA - Südtiroler Transportstrukturen AG.

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CUBE: Agency for brand communications with a strong scientific background

Our agency is not only characterized by our exciting projects with premium customers such as Audi and various technology startups. In addition to our interesting cases, our strong scientific background is another of the agency's hallmarks.

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Friuli: CUBE expands its motorcycle program GS Riding Experience

As part of our business segment experiential marketing we initiated in October 2018 the motorcycle program "GS Riding Experience" in cooperation with the Safety Park Bolzano in South Tyrol. We have extended our existing modular driving program to include a tour variation called "Friuli", which covers various regions in Austria and Slovenia as well as other new highlights.

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CUBE celebrates its victory at the sponsoring tournament of FC Ingolstadt 04

The 8th sponsoring tournament of the FC Ingolstadt 04 took place on the 12th of July. The agency`s exceptionally motivated team entered the tournament for the very first time this year. This newcomer attitude payed off and resulted in a surprising victory.

Our team consisting of employees from the business segments experiential marketing and brand building, had some initial coordination issues during their premier match. You can then imagine our joy about beating the first opponent, the VR Bank Bayern Mitte eG, 4-0. Two further victories against the teams FCI and BayWa with a goal difference of 10:2, resulted in us, the underdog, climbing to the top of group A.

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Splish splash, having a laugh - CUBE summer party 2019

Since our establishment in January 2018 our agency has stood for an outstanding team spirit. This year`s summer festival strengthened our solidarity because for the first time the CUBE employees were accompanied by their respective partners or families.

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CUBE - Partner of the professional sports clubs in Ingolstadt

Since becoming operational in January 2018, we have acted as official partners to both professional sports clubs FC Ingolstadt 04 and ERC Ingolstadt as part of our business segment brand building.

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Next generation: Offspring in the CUBE family

The baby boom arrived at CUBE: In the last few months, we have welcomed the little offspring of our colleagues four times. CUBE offers particularly good conditions to combine family and job. For example, parental leave and a re-entry into a part-time job are possible and often accepted by the new parents.

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Newcomer agency CUBE brand communications: Enthusiastic growth - The team is the driving force

The owner-managed newcomer agency CUBE brand communications founded in 2018 and operating in the field of brand communications with the specializations experiential marketing and brand building, remains on its path of growth. The internationally active company from Ingolstadt comprised of 50 employees generated in its first financial year a revenue exceeding three million Euros. Having been launched as the leading agency for the largest driving experience center of the AUDI AG, the agency additionally oversaw in its founding year other diverse projects involving Audi as well as for other automotive companies in the German-speaking countries.

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Great employee deals of 600 well known brands

CUBE brand communications has introduced appealing benefits for all colleagues: from now on all employees can access the platform corporate benefits!
Corporate benefits is one of the leading companies for processing, managing and optimizing employee discounts. CUBE employees now can benefit through a personalized Website, from many great offers of over 600 well known brands, like Adidas, Apple, Sky, Salomon etc.

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CUBE brand communications GmbH
Dr.-Ludwig-Kraus-Str. 2
85080 Gaimersheim

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