Once again it was time for our managing director Michi to go back to his roots. As part of his teaching assignment "Sport alpin", he accompanied the students of sports economics from Bayreuth as a state-certified ski instructor over a period of one week.

As official partner, CUBE brand communications was able to use the great event format of the ERC Ingolstadt to bring together colleagues from the INSTART Group for a joint after-work event.

In addition to CUBE's 5th anniversary, February was also the month of our managing director Michi's birthday. During two get-togethers at the HQ in Ingolstadt, energy and good mood for the upcoming events and projects were refueled.

The CUBE bc team did not miss the opportunity to celebrate the agency's 5th anniversary in a relaxed atmosphere.

In addition to staging brand experiences for clients such as Audi and BMW and independently organizing brand-independent driving experiences, CUBE brand communications is an expert in strategic automotive marketing. With a background of more than ten years of expertise in brand management in the automotive industry, the brand communications agency sees itself as a strategic partner for start-ups and small and medium-sized enterprises.

After the premiere in 2021 and a very good performance in 2022, the agency for brand communication with a focus on brand experience and brand building has once again made it into the top 50 employers of the FOCUS business ranking in the field of marketing, advertising, and PR. Just in time for the company's fifth anniversary, the hattrick is thus complete!

From start-up to one of the top agencies in the field of automotive brand experience: CUBE brand communications has developed into a relevant international agency player in brand communication in just five years. Since the agency was launched in 2018, the company has already been able to serve renowned international automotive and motorcycle manufacturers as well as technology companies as clients at its locations in Ingolstadt, Neuburg and Bolzano, South Tyrol, including Audi, AVL, BMW, BMW Motorrad, Bosch, Continental and VW, for example.

Together with more than 100 colleagues of the INSTART group, the team of CUBE brand communications brought the successful year 2022 to a fitting end. CUBE bc not only joined in the celebrations, but was also responsible for the complete organization of the party.

After we had already invited a group of Bayreuth Spökos (students of sports economics) to our HQ in Ingolstadt in the summer and visited a game of our sponsoring partner FC Ingolstadt 04, the continuation followed recently.

Having already been active as an event organizer in South Tyrol for more than two years, CUBE brand communications, headquartered in Ingolstadt, Germany, has now established its first operating facility in Italy. This strategic step facilitates above all administrative and financial processes for the brand communications agency and also underpins its long-term business intentions in Italy.

As a brand communication agency, we specialize in strategic brand management for automotive startups & SMEs. Our more than ten years of experience in marketing & communication in the automotive sector enables us to design individual marketing & communication strategies for our automotive clients. In addition to the development of strategies & concepts, we also cover in particular the communicative implementation of the strategy in practice for our clients. Holistic brand management - strategy & implementation - from a single source.

Every successful brand management - as a component of strategic corporate management - is based on a sound market analysis and marketing & communication strategy. The strategy determines how the customer's brand is positioned vis-à-vis the relevant target groups and with which marketing instruments as well as in which frequency the defined marketing objectives are to be achieved.