„Quo Vadis autonomous driving“ – our technical lecture in Bolzano

On the occasion of its 25th anniversary, STA AG invited a total of 200 guests of honour and partners to a symposium in the old Trenitalia-Remise in Bolzano. In addition to presentations by Deutsche Bahn and RFI, we, as the new event partner , were also able to share our insights on the subject of driving safety.

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As an agency for brand communication, our Brand Building division specialises in the conception and target-oriented implementation of holistic marketing and communication strategies for start-ups and SMEs. Overall, we can draw on more than ten years of expertise in brand management. The Push2Pass branding process, which our team follows, is aimed at building and developing strong corporate and employer brands.   The Push2Pass branding process describes a model-based process with four phases. In a first step we use detailed analyses in the form of interviews with the management as well as questionnaires for team members as a basis for the development of a marketing strategy. The targeted questions create a uniform understanding between the client and our brand building team. Among other things, CUBE analyses the brand core as well as the short, medium and long-term goals of the customer. Depending on the existing marketing and communication activities of our clients, we lay the foundation for periodic communication in the second phase: we develop contemporary corporate designs for our clients, create websites based on the graphically redefined identity and prepare the companies history communicatively on the website and social media channels. The third phase serves to implement the communication instruments defined in the marketing strategy vis-à-vis the relevant target groups. The frequencies of the marketing measures are defined in the marketing strategy and vary according to the customer's objectives. Our services in periodic communication range from internal communication, above-the-line (e.g. PR, media cooperations, customer newsletters) and below-the-line marketing activities (e.g. sponsoring, events, trade fairs) to online marketing (e.g. social media content and advertising) and media (e.g. photography, graphics, video). The detailed monitoring of each of our measures completes the Push2Pass branding process. By tracking our activities (e.g. Google Analytics, employee surveys, scientific theses) we ensure for our customers that we always use the optimal instruments to achieve their goals. The Push2Pass branding process has the great advantage that CUBE can individually respond to the customer's goals. Depending on the needs of the customer, our brand building team focuses on relevant parts of the branding process and is not tied covering the entire process.

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Gamescom & ESL ONE: CUBE activates in the gaming area

With our first activations in the gaming industry, we have directly set up two extraordinary event formats for our customers in the Brand Building sector on the largest platforms of the scene.

As part of our commissions for the technology Startups e.telligent and digitalwerk, we organized two-day team events for the companies at Gamescom, the world's largest entertainment trade fair, and the established tournament series ESL ONE.

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CUBE becomes Safety Events Partner of the Safety Park Bolzano

The signs for CUBE are clearly pointing to growth. The agency proves this by winning a new multi-year project: from September 2019 we will act as official Safety Events Partner for the multifunctional driving and traffic safety centre Safety Park in Bolzano. The client is STA - Südtiroler Transportstrukturen AG.

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CUBE: Agency for brand communications with a strong scientific background

Our agency is not only characterized by our exciting projects with premium customers such as Audi and various technology startups. In addition to our interesting cases, our strong scientific background is another of the agency's hallmarks.

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Friuli: CUBE expands its motorcycle program GS Riding Experience

As part of our business segment experiential marketing we initiated in October 2018 the motorcycle program "GS Riding Experience" in cooperation with the Safety Park Bolzano in South Tyrol. We have extended our existing modular driving program to include a tour variation called "Friuli", which covers various regions in Austria and Slovenia as well as other new highlights.

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CUBE celebrates its victory at the sponsoring tournament of FC Ingolstadt 04

The 8th sponsoring tournament of the FC Ingolstadt 04 took place on the 12th of July. The agency`s exceptionally motivated team entered the tournament for the very first time this year. This newcomer attitude payed off and resulted in a surprising victory.

Our team consisting of employees from the business segments experiential marketing and brand building, had some initial coordination issues during their premier match. You can then imagine our joy about beating the first opponent, the VR Bank Bayern Mitte eG, 4-0. Two further victories against the teams FCI and BayWa with a goal difference of 10:2, resulted in us, the underdog, climbing to the top of group A.

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Splish splash, having a laugh - CUBE summer party 2019

Since our establishment in January 2018 our agency has stood for an outstanding team spirit. This year`s summer festival strengthened our solidarity because for the first time the CUBE employees were accompanied by their respective partners or families.

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CUBE - Partner of the professional sports clubs in Ingolstadt

Since becoming operational in January 2018, we have acted as official partners to both professional sports clubs FC Ingolstadt 04 and ERC Ingolstadt as part of our business segment brand building.

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Next generation: Offspring in the CUBE family

The baby boom arrived at CUBE: In the last few months, we have welcomed the little offspring of our colleagues four times. CUBE offers particularly good conditions to combine family and job. For example, parental leave and a re-entry into a part-time job are possible and often accepted by the new parents.

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Newcomer agency CUBE brand communications: Enthusiastic growth - The team is the driving force

The owner-managed newcomer agency CUBE brand communications founded in 2018 and operating in the field of brand communications with the specializations experiential marketing and brand building, remains on its path of growth. The internationally active company from Ingolstadt comprised of 50 employees generated in its first financial year a revenue exceeding three million Euros. Having been launched as the leading agency for the largest driving experience center of the AUDI AG, the agency additionally oversaw in its founding year other diverse projects involving Audi as well as for other automotive companies in the German-speaking countries.

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Great employee deals of 600 well known brands

CUBE brand communications has introduced appealing benefits for all colleagues: from now on all employees can access the platform corporate benefits!
Corporate benefits is one of the leading companies for processing, managing and optimizing employee discounts. CUBE employees now can benefit through a personalized Website, from many great offers of over 600 well known brands, like Adidas, Apple, Sky, Salomon etc.

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A miss can also be a win: The newcomer agency CUBE brand communications hot on the heels of the Big 50 of the German agency scene

Just one year since it was founded and already the newcomer agency CUBE brand communications finds itself being ranked at 51st position of the top independent marketing agencies and therefore just missing out on a spot in the Big 50 of the German agency sector. Responsible for the scene´s ranking are the two trade magazines W&V (Werben & Verkaufen) and Horizont, along with the general association for communication agencies GWA.

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Futuristic in every respect: the Audi Nines 2019

The fact that the worldwide unique freeski event Audi Nines lives progression is again more than clear this year: for the first time, the revolutionary event format is taking place simultaneously at two different locations. The focus of the event series continues to be on the combination of performances by the freeskiing world elite on uniquely designed circuits with breathtaking media productions. The new Audi e-tron completes the futuristic setup in the Ötztal (Austria) and was available to world-class athletes and numerous guests for test drives. CUBE brand communications supported the premium automobile manufacturer in coordinating the vehicle fleet and in briefing the athletes on Audi's new vehicle model.

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The CUBE team spirit - our employee events at a glance

Community. A value that we at CUBE live from the beginning across all business areas of our agency. Since our start in January 2018, we have been promoting our team spirit through regular, special events and have experienced a lot since then. The spectrum of our events ranges from sports events (visits to DTM races or matches of FC Ingolstadt 04 in the Audi Sportpark as well as the ERC Ingolstadt in the Saturn Arena) and active events (e.g. company runs, escape room) to joint after-work evenings in the office or, if the weather is good, in the beer garden.

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Rolling out new models - The upcoming summer program of the Audi driving experience

New season, improved driving pleasure: The implementation of three brand-new models in 2019 into the Audi driving experience´s catalog, leverages its already existing plethora of motoring experience events to the next level.

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Drifts on ice – Looking back at the winter program of the Audi driving experience

Demanding driving maneuvers on icy courses beyond the Artic Circle: Just one of the unique Audi brand experiences which has crystallized from the premium car manufacturer´s winter program.

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Full speed ahead: newcomer agency CUBE brand communications puts brands on the fast track

A turnover exceeding three million Euros, 50 employees and over 1000 events in over 10 countries: Just a year after its launch in January 2018 the owner-managed and internationally active agency CUBE brand communications has already secured one of the leading positions in the field of communications agencies. “We pursue a holistic brand communications approach, which consists of two pillars: experiential marketing and brand building. The focus is clearly on the automotive industry”, explains the agency ́s founder Frank Fichtner regarding their winning formula.

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Best view in the Saturn-Arena – the BFFT aeromotive fan balcony in the stadium of ERC Ingolstadt

The aerospace service provider BFFT aeromotive is sponsor of ERC Ingolstadt, an ice hockey club of the first German division, since the 2018/19 season. In this context, CUBE is responsible for the acquisition of rights as well as the conception of the sponsoring activation and also implements the sponsoring measures throughout the entire ice hockey season.

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Excellent campaign – Audi driving experience at FC Bayern Munich’s Allianz Arena

The Audi driving experience has launched a first-class campaign together with the sports marketing of the automobile manufacturer in the scope of the sports sponsoring at FC Bayern Munich. The campaign provides a unique Audi brand experience for VIP customers. After the journey to the driving experience centre in Neuburg/Donau in a specially selected vehicle by Audi on demand, customers can expect pure driving pleasure in the various driving modules (handling course, dynamic surface, off-road course) of the Audi driving experience centre.

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CUBE brand communications GmbH
Dr.-Ludwig-Kraus-Str. 2
85080 Gaimersheim

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