5 years of CUBE brand communications: Automotive brand experiences for transformative times

12. January 2023

From start-up to one of the top agencies in the field of automotive brand experience: CUBE brand communications has developed into a relevant international agency player in brand communication in just five years. Since the agency was launched in 2018, the company has already been able to serve renowned international automotive and motorcycle manufacturers as well as technology companies as clients at its locations in Ingolstadt, Neuburg and Bolzano, South Tyrol, including Audi, AVL, BMW, BMW Motorrad, Bosch, Continental and VW, for example.

One focus was on driving programs developed in-house in the areas of Driving & Riding Experience as well as special modular training programs for dealers to increase e-technology confidence. In the pre-pandemic period, around 1,000 events have already been held with over 20,000 participants in ten countries. Demand surges again after Covid restrictions lifted.

"The experience of future technologies in mobility is more topical than ever in these comprehensively transformative times. This motivates our customers and employees alike," explains Frank Fichtner, founder and CEO of CUBE bc. His partner in the management and co-founder of the agency, Dr. Michael Schilhaneck, confirms: "The concept is working. We want to pick up this momentum again in post-Covid times, which has recently slowed down somewhat due to Corona."

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