Audi driving experience activated in sports marketing environment

19. December 2019

The Audi driving experience offers impressive high performance events throughout the year. Not only the various driving events in summer, but also the driving events during the winter season promise unforgettable moments with high-performance vehicle models from AUDI AG.

The Audi driving experience has activated a special platform for a promotional campaign aimed at addressing target groups. The exclusive incentive and driving events of the Audi driving experience  were presentedin the business areas of the football stadiums in detail during selected Bundesliga matches of the Audi partner clubs FC Bayern Munich, FC Augsburg and FC Nuremberg. The highlight of the promotion campaign was the winter catalogue 2020 with driving programmes with the new Audi e-tron and the new experience of the Audi ice experience in Finland with Mattias Ekström.

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