Driving Experience Alto Adige - Two new partnerships for the special driving experince in South Tyrol

23. May 2022

Driving Experience Alto Adige is a new provider of special driving experiences in South Tyrol and has an exclusive infrastructure of on- and off-road opportunities in Bolzano and the surrounding area. Together with BMW and Jochen Schweizer, Driving Experience Alto Adige has set up two new strategic partnerships to further increase the quality of its services and its distribution network.

Driving Experience Alto Adige is located in the Safety Park Alto Adige, a varied driving centre situated directly at the motorway exit Bolzano South and surrounded by the fascinating mountain ranges of Alto Adige. With 300 days of sunshine, riding here is possible almost all year round. The first mountain adventures, such as the Mendel Pass, can be reached after only a ten-minute drive. Tour attractions such as Lake Carezza, the Alpe di Siusi or the Sella Pass are only 30 to 60 minutes away. With its total of nine different driving routes and direct access to the Alto Adige mountains, the Safety Park Alto Adige offers a unique combination of professional driving training and spectacular touring experience. Since the driving centre also has a spacious customer centre with adjoining restaurant, business events with up to 300 people can also be realised.

Partner for tour and training providers, car clubs and the automotive industry

Since the beginning of the year, Driving Experience Alto Adige has been offering the infrastructure around the Safety Park Alto Adige to the target groups of tour organisers, training providers, automobile clubs as well as the marketing departments of car manufacturers, so that they can make their programmes in Alto Adige more eventful. "We are very satisfied with the developments in the first quarter," says Dr. Michael Schilhaneck, Managing Director of Driving Experience Alto Adige, assessing the market approach. "There are already numerous individual events, the first series of events as well as some major events to report."

Due to its obvious suitability as an incentive event location for B2B customers, the MICE agency sector is another relevant target group that Driving Experience Alto Adige will increasingly approach in the future.

Strategic cooperation with BMW and Jochen Schweizer

In recent weeks, Driving Experience Südtirol has set up two strategic partnerships. The first is with BMW rent, a specialist for vehicle rentals belonging to the BMW group. Through BMW rent, Driving Experience South Tyrol now has access to a comprehensive, state-of-the-art fleet of BMW vehicles. This portfolio includes, for example, the high-performance BMW M models such as the M4, M5, M8 or elegant convertibles such as the 2 Series, 4 Series, 8 Series and Z4. Added to this is BMW's SUV and off-roader range with X4 to X8 as well as the brand new, all-electric BMW iX. All in all, this results in a premium vehicle range that offers the right vehicle for every Driving Experience fan.

The second cooperation partner is the MICE specialist Jochen Schweizer Corporate Solutions, industry leader for emotional employee and customer loyalty through experiences. For Jochen Schweizer Corporate Solutions, Driving Experience South Tyrol has designed a special, modular programme of Dolomite excursions that combines training and touring as well as acceleration and deceleration in a hitherto unique way.

"The cooperation with BMW rent and Jochen Schweizer Corporate Solutions is an important development step for us, as we have directly increased our offer quality through BMW vehicle access and have found a strong sales partner in Jochen Schweizer Corporate Solutions," Schilhaneck explains the business development activities and continues: "Whether driving routes, vehicles, driving programmes or beautiful weather and spectacular mountains - everything is set for unforgettable Driving Experience experiences!"

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