Sport sponsoring – CUBE supports BFFT in football and motorsports

21. March 2018

Sponsoring plays a central role in marketing and communications at BFFT Fahrzeugtechnik. Unlike other companies, the vehicle technology developer from Gaimersheim/Ingolstadt (Germany) uses this marketing tool especially for recruiting and unique employee campaigns. The sponsorships are deliberately designed to the interests and hobbies of the employees, which are collected in an annual employee survey.

It is obvious that the topic of “motorsport” is very popular among employees of a company in the automotive industry. BFFT has obtained a very special sponsorship for this, because the electronic engineering company sponsors Fabian Vettel, the younger brother of the former Formula 1 world champion Sebastian Vettel.

In addition to purchasing sponsorship rights, CUBE is also responsible for activating the sponsorship with the young driver from Heppenheim. The activation results in unique experiences such as the joint cart race, in which the employees were able to compete with the up-and-coming talent. In football, CUBE takes over the same scope of responsibility for BFFT at the German football club FC Ingolstadt 04 in the second division of German Bundesliga.

The company from Gaimersheim enables its employees to experience the matches of FC Ingolstadt right next to the pitch. This is possible due to the award-winning BFFT fan couch. The employees can watch every single action on the pitch very close. BFFT regularly raffles off the coveted places to its employees, fans and customers.

We thank our client BFFT for their trust in our services. Moreover, we wish the guests of the electronics specialist many exciting matches in the Audi Sportpark as well as spectacular races on the track.

Further information on the sponsorships of BFFT Fahrzeugtechnik can be found here.


CUBE brand communications GmbH
Eichstätter Straße 40
85117 Eitensheim

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