Riding Experience Alto Adige becomes an official partner of BMW Motorrad and starts the 2024 season with the new BMW Motorrad Test-Center Alto Adige. The new motorcycle location is in Bolzano and offers an ideal experience for motorcycle fans of all skill levels with the latest BMW models, certified BMW instructors, a varied training area and spectacular tour options in the Dolomites.
CUBE brand communications relies on close collaboration with renowned universities to stay up to date with the latest research and integrate innovative approaches into their daily work. This connection to academia, expressed through various collaborations with numerous universities, makes the owner-managed brand communication agency a pioneer in the industry.
The latest sponsorship activation from the brand communication agency once again puts fans and employees right in the middle of the action. An area reserved exclusively for the client INSTART group, located directly next to the penalty bench, conveys the action on the ice in a breathtaking way. With unique activation forms like this, CUBE brand communications ensures an emotional connection for those involved and supports its clients in building their employer brands.
With the opening of its own Winter Park in the Merano highlands at an altitude of 1,500 meters, CUBE brand communication and its brand Driving Experience Alto Adige now cover the areas of onroad, offroad and snow. With this addition to its portfolio, the provider of exceptional driving events and experiences now has the right offering to meet the needs of the automotive industry. The strategic expansion of the infrastructure, which began with the Offroad Park in Pustertal and is now being continued with the Winter Park in the Merano Highlands, completes the portfolio of the driving experience specialist from South Tyrol.
In addition to staging brand experiences for clients such as Audi and BMW and independently organizing brand-independent driving experiences, CUBE brand communications is an expert in strategic automotive marketing. With a background of more than ten years of expertise in brand management in the automotive industry, the brand communications agency sees itself as a strategic partner for start-ups and small and medium-sized enterprises.
CUBE brand communications is an internationally active, owner-managed agency for brand communications with a focus on brand experience and brand building. The agency was founded at the beginning of 2018, currently employs over 50 people and generates an annual turnover of over 3 million euros. Customers are international automobile and motorcycle manufacturers as well as technology companies and service providers in the automotive industry. CUBE brand communications is also a member of the innovative INSTART group. Under the claim "Develop future technology - experience future technology", five companies have joined forces to act synergistically on the market. The group has a total of 180 employees at eight international locations.
