As the exclusive event partner for Safety Park Südtirol, CUBE brand communications entered the market last year with its two brands Riding Experience Südtirol (motorbike) and at the beginning of this year with Driving Experience Südtirol (automobile). The two newcomers offer unique driving experiences in South Tyrol in the form of training and tour events.
In recent weeks, Driving Experience Südtirol has set up two strategic partnerships. The first is with BMW rent, a specialist for vehicle rentals belonging to the BMW group. Through BMW rent, Driving Experience South Tyrol now has access to a comprehensive, state-of-the-art fleet of BMW vehicles.
The second cooperation partner is the MICE specialist Jochen Schweizer Corporate Solutions, industry leader for emotional employee and customer loyalty through experiences. For Jochen Schweizer Corporate Solutions, Driving Experience Südtirol has designed a special, modular programme of Dolomite excursions that combines training and touring as well as acceleration and deceleration in a hitherto unique way.
"The cooperation with BMW rent and Jochen Schweizer Corporate Solutions is an important development step for us, as we have directly increased the quality of our offer through BMW vehicle access and have found a strong sales partner in Jochen Schweizer Corporate Solutions," says Dr Michael Schilhaneck, Managing Director of CUBE brand communications and co-founder of Driving Experience Südtirol, explaining the business development activities.
Details can be found in our press release.
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