As part of our business segment experiential marketing we initiated in October 2018 the motorcycle program "GS Riding Experience" in cooperation with the Safety Park Bolzano in South Tyrol. We have extended our existing modular driving program to include a tour variation called "Friuli", which covers various regions in Austria and Slovenia as well as other new highlights.
The starting point of the recently launched GS Riding Experience was in the German town Berchtesgaden. Our BMW motorcycle partner MTR Tour served once again as a tour guide along the 1,400-kilometer-long route. In addition to the majestic scenery of the Bavarian Alps, the many scenic roads (e.g. Passo di Pramollo, Panoramic delle Vette, Nockalm Road, Plöcken Pass) showcasing breathtaking views were considered highlights of the four-day tour. During the tour through Austria, Italy and Slovenia, the participants completed various technique and offroad modules amidst dreamlike mountain passes and gravel roads as well as demanding forest trails.
"The expansion of our GS Riding Experience entails not only an excellent driving experience for our customers, but they can also expect an impressive accompanying program", the managing director Frank Fichtner expresses enthusiastically. On one hand the customer is entrenched in the intricacies of the vehicle and on the other in the corresponding regional distinctions, as per Fichtner. The diverse range of culinary specialties from the respective countries paired up with overnight stays in exclusive locations, lend the GS Riding Experience its unique flavor.
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