Further step in strategic brand communication: Appearance at trade fair and product video for digitalwerk

22. October 2021

We were able to present the software specialist digitalwerk to a selected, invited and international trade audience in mid-October at the Innovation Connectivity Autonomous (ICA) Summit 2021. We as CUBE brand communications took over the complete organization of the booth for the deep tech company. In addition, we accompanied the appearance both video and photographically and were responsible for the communication measures.
At the closed summit, the who-is-who of the automotive and technology industry comes together every year and exchanges information about the latest developments and trends in the field of autonomous driving. Finally, in the middle of it all this year: digitalwerk. As one of the few bronze sponsors, the company was also among the selected 25 companies that were able to present themselves along with their technology solutions as part of an exhibition stand. In addition to the entire performance and product portfolio, digitalwerk also had the brand new product video for the Supertester - a tool for improving the testing of driver assistance systems - and their ADAS model vehicles on display. We also handled the production and release of the Supertester video as CUBE bc.

Both the successful trade fair appearance and the video production are further building blocks in the strategic brand communication that we have developed for digitalwerk in the Brand Building team. We are happy that we could present digitalwerk at this exclusive event and thus live up to our claim as an agency for brand communications.

You can find more information in the digitalwerk news article.

The aftermovie of the ICA Summit and the Supertester video can be found on YouTube.

More impressions of the ICA Summit on Facebook.


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