Our agency is not only characterized by our exciting projects with premium customers such as Audi and various technology startups. In addition to our interesting cases, our strong scientific background is another of the agency's hallmarks.
Pioneer of the academic orientation of CUBE is Dr. Michael Schilhaneck, PhD sports, business and law and managing partner of CUBE brand communications. Due to his doctorate on "Brand Management in Sport", Schilhaneck provides the best conditions for the transfer of scientific findings into practice. "By identifying new trends and market changes at an early stage with the help of science, CUBE keeps our finger on the pulse of time. As an agency for brand communication, we offer our clients a decisive competitive advantage".
Thanks to Schilhaneck's scientific expertise, our agency regularly cooperates with renowned universities in various research projects. In an analysis of KU Eichstätt together with FC Ingolstadt 04, we acted as experts in the preparation of the comprehensive brand analysis of the former Bundesliga soccer team. In addition, we are often available as interview partners for dissertations and academic theses (master's and bachelor's degrees) with our scientifically sound know-how. The doctoral students come from the University of Bayreuth, the HAM (Hochschule für angewandtes Management) and the HS Mittweida.
"Our cooperation within the framework of scientific research work represents a win-win situation for all parties involved. We are happy to share our knowledge in this field with our partners, as we also benefit from the cooperation by always being informed about current market developments. For this reason, we are very open to science with CUBE brand communications and look forward to all future projects in this area," explains Schilhaneck.
As part of our business segment experiential marketing we initiated in October 2018 the motorcycle program "GS Riding Experience" in cooperation with the Safety Park Bolzano in South Tyrol. We have extended our existing modular driving program to include a tour variation called "Friuli", which covers various regions in Austria and Slovenia as well as other new highlights.
The starting point of the recently launched GS Riding Experience was in the German town Berchtesgaden. Our BMW motorcycle partner MTR Tour served once again as a tour guide along the 1,400-kilometer-long route. In addition to the majestic scenery of the Bavarian Alps, the many scenic roads (e.g. Passo di Pramollo, Panoramic delle Vette, Nockalm Road, Plöcken Pass) showcasing breathtaking views were considered highlights of the four-day tour. During the tour through Austria, Italy and Slovenia, the participants completed various technique and offroad modules amidst dreamlike mountain passes and gravel roads as well as demanding forest trails.
"The expansion of our GS Riding Experience entails not only an excellent driving experience for our customers, but they can also expect an impressive accompanying program", the managing director Frank Fichtner expresses enthusiastically. On one hand the customer is entrenched in the intricacies of the vehicle and on the other in the corresponding regional distinctions, as per Fichtner. The diverse range of culinary specialties from the respective countries paired up with overnight stays in exclusive locations, lend the GS Riding Experience its unique flavor.
In July 2019 FC Ingolstadt 04 hosted its eighth sponsor tournament. As a partner of FC Ingolstadt 04 we gladly accepted the invitation of the club. The team of CUBE brand communications, consisting of employees of the two divisions Experiential Marketing and Brand Building, celebrated the tournament victory directly at their first participation.
A total of eight sponsors and partners of the former Bundesliga club duelled on the artificial turf pitch directly behind the Audi Sportpark. The focus was on the fun of the game and the exchange with other club partners in the sporting environment. "I am very pleased that in the second year of our partnership with FC Ingolstadt we were able to set up a team that brings together employees from both our divisions. Furthermore it's always nice to get together with the other partners of the club outside the games of FC Ingolstadt", says Managing Director Dr. Michael Schilhaneck and adds: "We would like to thank FC Ingolstadt 04 for the invitation and the great organization of the tournament and look forward to defending our title next year!
CUBE brand communications wishes the whole team of FC Ingolstadt much success in the upcoming season!
Since our establishment in January 2018 our agency has stood for an outstanding team spirit. This year`s summer festival strengthened our solidarity because for the first time the CUBE employees were accompanied by their respective partners or families.
Surrounded by an idyllic atmosphere at Ingolstadt`s quarry pound, the employees were greeted by a warmly decorated beer garden on the grounds of the beach volleyball club MTV Ingolstadt. The sand courts were used for our joint matches. A dip in the lake brought the essential refreshment following the beach volleyball rounds. Besides a food truck serving up a wide range of burgers, the physical well-being of all those present was attended to by a huge selection of beverages.
"The attendance of so many partners and family members shouldn`t though be taken for granted", expresses the managing director Dr. Michael Schilhaneck enthusiastically and adds: "This clearly visualizes how content the employees are at CUBE. Solidarity within CUBE is a key component for our agency`s success, therefore we will continue to organize extraordinary team events to intensify the bond.
Since becoming operational in January 2018, we have acted as official partners to both professional sports clubs FC Ingolstadt 04 and ERC Ingolstadt as part of our business segment brand building.
For the automotive engineering developer BFFT Electronics, we were responsible for the negotiation and acquisition of the rights within the framework of their sponsorship of the former Bundesliga team FC Ingolstadt 04. Besides football we are also active in the area of ice hockey. From season 2018/19 onwards we have overseen the sponsorship of ERC Ingolstadt by the aerospace service provider BFFT aeromotive. This area of responsibility covers the negotiation and acquisition of the sponsoring rights as well as their implementation and activation. The spectrum of services by our agency supports our customers in establishing strong employer brands.
We would like to thank both FC Ingolstadt 04 and ERC Ingolstadt for their cooperation and wish them a very successful upcoming season.
The baby boom arrived at CUBE: In the last few months, we have welcomed the little offspring of our colleagues four times. CUBE offers particularly good conditions to combine family and job. For example, parental leave and a re-entry into a part-time job are possible and often accepted by the new parents. "Privacy and work must be compatible nowadays", explains Michael Schilhaneck, CEO of CUBE brand communications. "This is exactly what our corporate philosophy is and we are particularly pleased that so many people are taking advantage of our wide range of family offerings."
The owner-managed newcomer agency CUBE brand communications founded in 2018 and operating in the field of brand communications with the specializations experiential marketing and brand building, remains on its path of growth. The internationally active company from Ingolstadt comprised of 50 employees generated in its first financial year a revenue exceeding three million Euros. Having been launched as the leading agency for the largest driving experience center of the AUDI AG, the agency additionally oversaw in its founding year other diverse projects involving Audi as well as for other automotive companies in the German-speaking countries.
"And we continue to extend our customer portfolio", explains the agency´s founder Frank Fichtner. Especially where challenging contracts are concerned, like the examples of Audi AG, it is of great importance to have a highly motivated and qualified team to be able to rely on. "To ensure a long-lasting experience of brands, products and their conveyed messages, satisfaction for both the staff and the customers is of equal importance to us. As an employer focused brand therefore good working relationships on all levels is the centre of our interest. Thereby everything we do, can and should be embedded in enjoyment. Working with a smile across your face is explicitly desired", emphasizes Fichtner.
Dr. Michael Schilhaneck, co-owner and managing director, adds "Enthusiasm at the workplace carries over into boosting the customer's enthusiasm. Our mission is to embody a well-respected employer, who places the appreciation of the employees at the center of its corporate activities."
30 days holiday, flexitime accounts and 13 yearly wage installments are the norm at CUBE. In addition, modern out of the ordinary building complexes, for example the Audi driving experience center in Neuburg or at CUBE's headquarters in Ingolstadt, boast attractive places of work. Furthermore regular CUBE team events are an motivational factor, as per Dr. Schilhaneck. These include for instance attending matches of regional football and ice hockey clubs (FC Ingolstadt 04, ERC Ingolstadt) or excursions to motorsport and eSports events (DTM Norisring, ESL ONE Cologne, Gamescon Cologne). Other mentionable annual events are the festivities in summer and winter as well as a skiing trip. "We can tackle major challenges posed by our clients, because we are such an effective unit", accentuates Dr. Schilhaneck. "Our employees don't strive for the regular working culture. Therefore, a weekly get-together for breakfast or after work are a part of CUBE's practiced culture and are certainly supported by us."
"When everyone enjoys working and going into the office, this is immediately reflected in higher customer satisfaction", both managing directors conclusively agree. Thus, CUBE brand communications utilizes its staff motivation as an engine for further growth.
CUBE brand communications has introduced appealing benefits for all colleagues: from now on all employees can access the platform corporate benefits!
Corporate benefits is one of the leading companies for processing, managing and optimizing employee discounts. CUBE employees now can benefit through a personalized Website, from many great offers of over 600 well known brands, like Adidas, Apple, Sky, Salomon etc.
Managing director Frank Fichtner announces happily: “Through the offers of corporate benefits, we bring advantages to all of our colleagues!”. In addition, Michael Schilhaneck continues:” The key to our success, is focussing on our positive internal image! I am very happy to reinforce our employee orientation, with the corporate benefit employee discounts!”
After we have relaunched the entire brand appearance of our agency, our pool vehicles will also receive a branding in the new corporate design.
The redesign of the agency design was implemented internally by our graphic designers. From now on, the new design will be used in all areas of our company: from the business equipment to the website and all other communication materials to our merchandise articles. And now even our vehicle fleet appears in the new look!
With the relaunch of our brand presence we underline our position in the ranking of the largest independent German marketing agencies. At CUBE brand communications, we attach great importance to the identification with the agency - the uniform appearance confirms our efforts.
So be sure to keep an eye out for our pool vehicles if you are on the road soon!
Just one year since it was founded and already the newcomer agency CUBE brand communications finds itself being ranked at 51st position of the top independent marketing agencies and therefore just missing out on a spot in the Big 50 of the German agency sector. Responsible for the scene´s ranking are the two trade magazines W&V (Werben & Verkaufen) and Horizont, along with the general association for communication agencies GWA. "With our annual result we just fell marginally short of surpassing the initial hurdle of a turnover of 3.3 million Euros. That is unfortunate, however has only just fueled our sporty ambition for the upcoming years. Based on medium-term forecasts, we undoubtedly plan to be mixing up the Big 50 in years to come," says the agency´s founder Frank Fichtner.
CUBE brand communications has only just started in January 2018 and even in its infancy it caused a stir: A turnover exceeding three million Euros, 50 employees and in the sum more than 1000 events in over 100 countries. "We pursue a holistic brand communications approach, which consists of two pillars: experiential marketing and brand building. The focus is clearly on the automotive industry due to our previous experiences", explains Dr. Michael Schilhaneck, co-owner and managing director of CUBE brand communications.
As the leading agency for the Audi driving experience center, CUBE oversees the entire spectrum of operational responsibilities for the largest driving experience center of AUDI AG: From event management and customer service to guest support and presentation technology, right up to mechanics and logistics of the premium vehicle fleet. Furthermore, the agency supports Audi regarding international driving experience programs (e.g. Audi ice experience), selected sports marketing schemes (e.g. promotions involving FC Bayern München or the FIS Alpine Ski World Cup) or organizing the deployment of Audi´s concept car, the e-tron Vision GT (e.g. Race Taxi for the Formula E, road shows). For Audi Sport customer racing the startup provides event support during the 24 hours races in Spa and at the Nurburgring.
CUBE brand communications is however also a strategic partner in the field of brand communications for other stakeholders in the automotive branch. For example as the leading agency of sports marketing for the renowned SME BFFT Fahrzeugtechnik (= automotive engineering). This comprises the sponsorships for the local football club FC Ingolstadt 04, the ice hockey club ERC Ingolstadt as well as the up-and-coming racing driver Fabian Vettel in the Lamborghini Super Trofeo Europe championships. Additionally on the agenda are strategic developments and their respective communicative execution for major corporations (e.g. consultancy and brand launch of EDAG BFFT electronics) as well as for startups (e.g. comprehensive brand management of digitalwerk, e.telligent and IP Camp).
After a very successful initial year the revs are pushing towards the future. "The goal is to grow in size by obtaining new exciting projects", expresses Schilhaneck. Besides professional and sales-related competences, the young agency also excels at establishing a lively and value-orientated corporate culture. "This healthy startup spirit is an essential feature. We are a strong team with a pronounced staff orientation aiming at community, identity and work-life-balance. Motivation becomes the driving force of success", explains Schilhaneck and concludes with a wink: "The topic of rising amidst the Big 50 gives us all an extra boost!"
The fact that the worldwide unique freeski event Audi Nines lives progression is again more than clear this year: for the first time, the revolutionary event format is taking place simultaneously at two different locations. The focus of the event series continues to be on the combination of performances by the freeskiing world elite on uniquely designed circuits with breathtaking media productions. The new Audi e-tron completes the futuristic setup in the Ötztal (Austria) and was available to world-class athletes and numerous guests for test drives. CUBE brand communications supported the premium automobile manufacturer in coordinating the vehicle fleet and in briefing the athletes on Audi's new vehicle model.
Community. A value that we at CUBE live from the beginning across all business areas of our agency. Since our start in January 2018, we have been promoting our team spirit through regular, special events and have experienced a lot since then. The spectrum of our events ranges from sports events (visits to DTM races or matches of FC Ingolstadt 04 in the Audi Sportpark as well as the ERC Ingolstadt in the Saturn Arena) and active events (e.g. company runs, escape room) to joint after-work evenings in the office or, if the weather is good, in the beer garden. In addition to our summer party, our Christmas party is the highlight of the year. "It was important for us to ignite a special team spirit right from the start of the agency. We do not carry out our activities and events arbitrarily but select the events according to the interests of our employees", Dr. Michael Schilhaneck, Managing Director of CUBE, explains the concept of the team events. We certainly do not lack ideas for future events. The many different interests and hobbies of the team offer a multitude of possibilities to continue implementing very special events. We are looking forward to it!
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