The driving experience events of the Audi on the professional handling circuit in Neuburg / Danube undoubtedly have a very special appeal. With Audi’s winter training sessions, some of which take place on pure ice, the car manufacturer is expanding its repertoire to include further extraordinary driving events during the winter season.

Impressive snowy landscapes in Finland, Sweden and Austria offer ideal conditions for testing the handling of Audi models on icy surfaces. As an agency, we support AUDI AG during the months from January to March in the areas of mechanics/logistics and on-site guest support.

Further information on the winter program of the Audi driving experience is available here.

Besides the first agency project, the Audi driving experience center, CUBE has another business area. In the future our service portfolio additionally includes the comprehensive coordination of marketing and communications activities for small and medium-sized enterprises as well as for startups. We offer our clients an extensive know-how regarding the identification of strong brands because of many years of experience in the automotive industry.

Our services here are developing a brand strategy, above the line communication, below the line communication, online marketing, social media and internal communication. Since February we have been consulting the German automotive engineer company BFFT from Gaimersheim/Ingolstadt in the areas of brand management and brand communication.

Furthermore, we support the company in the creation of content and events. The automotive supplier with the focus on electronic engineering promises quality at the highest level in all areas, among other things due to its many awards as a positive employer brand. We are looking forward to an exciting task and to being able to proactively shape this performance concept as a competent partner.

Further information on BFFT Fahrzeugtechnik can be found here.

The year 2018 began very promisingly for us! Us? This is the new marketing agency founded in January: CUBE brand communications. Right from the start of our business activities we are responsible of a unique major project: we support the car manufacture Audi as the lead agency for the Audi driving experience center in Neuburg/Danube and organize numerous first-class driving events on this premium race track.

Furthermore, the driving experience center impresses with the atmosphere of its extraordinary location. For this reason, exclusive events as well as major events are hosted at the Audi driving experience center. Within the scope of the assignment we do not only cover event management activities. In addition to this, our range of responsibility also includes the following areas: guest support, customer service, participant management, mechanics & logistics, fleet management and marketing/multimedia.

By comprehensively supporting the driving experience center we manage to meet the high quality requirements of our client Audi as well as those of the many visitors of the Audi driving experience center.

Further information to the Audi driving experience center can be found here.