Review: Start year riding experience alto adige

19. January 2022

CUBE brand communications founded the brand Riding Experience South Tyrol last year.
The launch year of the is now behind the newcomer in the field of motorcycle experiences. It was a challenging year, but at the same time a very important one.
The 5 milestones of the year 2021 summarized:

  • Launch of the brand: build-up work for the market launch (trademark registration, definition of the logo and corporate design, build-up of website and social media channels)
  • Cooperation with BMW Motorrad: 15 brand-new BMW motorcycles to conduct Riding Experiences
  • Publication of summer and fall program: combination of tour and technical training
  • Extension of the offer: exclusive access to the off-road terrain Pustertal
  • Training as a BMW tour guide: Managing director Frank Fichtner has successfully passed the exam

Looking back, the start-up year has been successfully mastered. The foundation for the next years has been created and can be built upon.
The year has just begun and the Riding Experience Südtirol team is in the midst of planning to continue offering exceptional motorcycle experiences and highly professional service. In 2022, customers can expect many new ideas, tours and training programs.


CUBE brand communications GmbH
Eichstätter Straße 40
85117 Eitensheim

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