Since 2019, CUBE brand communications has been the exclusive event partner for Safety Park Alto Adige, a driving safety and driving experience center in an optimal location near Bolzano with various dynamic surfaces, handling courses and off-road tracks. In order to be able to market the driving events in the automotive and motorcycle sectors in a more target group-specific way, CUBE brand communications entered the market last year with the two brands Driving Experience Alto Adige and Riding Experience Alto Adige.
Now that the pandemic-related restrictions have ended, it is clear that demand for driving events is on the rise, with bookings for automobile and motorcycle experiences increasing significantly. To meet the increased demand, structural adjustments and resource expansion were necessary for the two brands, which included hiring new staff. As a result, three new employees have recently become part of the CUBE bc team, mainly responsible for Sales & Marketing for the Driving Experience Alto Adige and Riding Experience Alto Adige brands.
"We notice that people are hot for adventure and our driving events. That's why we had to react and with our three newcomers we have gained competent colleagues who will help us to inspire our customers and make the two driving event brands even better known," says Dr. Michael Schilhaneck, Managing Director of CUBE brand communications.
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