As a brand communications agency, CUBE brand communications supports many different clients in the area of brand experience. In August, we were tasked with organizing two trackdays for our partner Maserati. The venue for the two-day event was the famous Hockenheimring motor racing circuit.
In addition to representatives of the press, Maserati dealers and their VIP customers were invited to this automotive event. And the guests had a lot to look forward to: Even the welcome area was full of vehicles worth seeing from the Italian premium manufacturer. In addition to first-class catering and various supporting program elements, a Scenic Drive and three driving modules were also prepared for the guests. In the driving programs "Performance", "Drift" and "Skill-Challenge" the participants could finally try themselves on the race track.
As CUBE brand communications, we were able to contribute our expertise in the areas of event management and organization to the Maserati Trackdays. In addition, we were entrusted with the conception and implementation of the driving programs (instructors).
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