Insights into agency work and professional football: Spökos visit Ingolstadt

5. August 2022

We at CUBE brand communications recently welcomed budding experts in sports marketing to our HQ in Gaimersheim. Through the alumni association of students of sports economics ("Spökos") at the University of Bayreuth - Dr. Michael Schilhaneck (Managing Director of CUBE bc) and Philipp Schneemeier (Team Leader Brand Building) themselves graduated from the course - a group of students accepted CUBE bc's invitation to Upper Bavaria.

Besides the presentation of our agency for brand communication - for the Spökos the sports reference was especially interesting - Michi and Philipp personally presented all current projects. After a healthy lunch (bowls from NATUTA) we went to the Audi Sportpark, where SpVgg Bayreuth played their premiere match in the 3rd league against FC Ingolstadt 04 at home - an interesting match for both sides.

Schilhaneck was delighted with the students' excursion: "Not only were we able to make new contacts again, but we were also able to give the Spökos exclusive behind-the-scenes insights into our day-to-day work. Talks for a part 2 are already underway - then we might combine a visit to the charging hub in Nuremberg with a DEL game."

You can also find an article written from the students' view here.


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