Running double pack: CUBE brand communications at company runs

28. July 2022

July is the month of company runs - at least for CUBE brand communications. Together with colleagues from the INSTART group - CUBE bc is part of this innovative group of companies - CUBE bc employees took part in both the Ingolstadt company run and the REWAG company run in Regensburg.

Unfortunately, the weather gods were not generous in Ingolstadt - the nearly 3,500 runners had to fight their way through the rain to the finish line. The 5.5 kilometer course led along the Danube and through the old town, starting and finishing in Klenzepark. Afterwards there was the possibility to finish the evening together with cool drinks, food and live music. One week later, the REWAG company run in Regensburg was on the agenda. The goal was to run 7 kilometers through the eastern part of the city - followed by an after-run party. In both runs, the focus was on fun and team spirit, because: "Joint sporting promotes cohesion among employees - only in this way is sustainable success possible," explains Dr. Michael Schilhaneck, Managing Director of CUBE brand communications.

In addition, CUBE bc not only took over the organization and coordination for the entire INSTART group during the runs themselves, but also designed and procured their own INSTART group running shirts.

Schilhaneck says: "As an agency for brand communication with a focus on sports, it is natural for us to always actively support regional sporting events and to get our INSTART group teammates on board." He adds, "Our team is basically very enthusiastic about sports - so we are already looking forward to next year," says Schilhaneck.


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Eichstätter Straße 40
85117 Eitensheim

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