Part of something bigger: CUBE bc - Member of INSTART group

18. February 2021

The INSTART group is a new association of highly specialized companies with origins in the automotive sector. In addition to the technology companies e.telligent (electromobility), digitalwerk (autonomous driving) and IP Camp (big data), we complete the group of companies as the lead agency for marketing and communication. In addition, the company INSTART consult as a Digital Shared Service Center is part of the group of companies.

With its technology companies e.telligent, digitalwerk and IP Camp, the INSTART group unites topic-specialized, competent and independent technology companies in order to act synergetically on the market. The technological focus of e.telligent, digitalwerk and IP Camp is aligned with the current leading technologies (electromobility, autonomous driving and big data) of the automotive market. The services of the INSTART group include software application development, product development (hardware and software) and engineering services. The software products developed in-house (e.CoSys, Mercury, RED) by the INSTART group are used both by customers and within the group in the area of process engineering and data analytics.

The digital shared service provider INSTART consult supports the companies of the INSTART group in the areas of finance, human resources and IT management. CUBE brand communications, agency for brand communication, is responsible for the marketing and communication services of the individual companies as well as the INSTART group as a whole. Thanks to the services of INSTART consult and us, the technology companies of the INSTART group are able to focus completely on their core business and successively deepen their technology expertise.

The INSTART group currently employs a total of 180 people at six international locations with a sales volume of approximately 15 million euros. Customers include the VW Group, BMW, Daimler, Bosch and Continental, all key players in the German automotive industry. In the medium term, the INSTART group will offer its expert solutions in the industry, agriculture, aerospace and medical sectors.

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