Today, two years after the launch of our agency, we will have look back on the projects we as CUBE brand communications could realize since January 2018. But not for long, to revel in the past is not our thing! Rather, we consider futuristic topics and goal-oriented action by each individual to be the central components of our DNA.
Our start in the agency business in January 2018 could not have gone better: by winning the commission as lead agency for the Audi driving experience center, we were able to directly win a premium project for the agency. Over three million euros in sales, 50 employees and a total of more than 1,000 events in over 10 countries: this performance in the first year of the agency almost catapulted us into the "Big 50" of the largest German marketing agencies (rankings by W&V, Horizont and the German Association of Communications Agencies GWA). Rank 51 in 2019 motivates us all the more to make the leap into the field of the largest independent marketing agencies in the coming years.
With our new major project as exclusive event partner of Safety Park South Tyrol in the field of experiential marketing, we have reached the next evolutionary stage in this respect. On the premises of the Road Safety Center in Bolzano, we will in future offer tailor-made, brand-neutral Driving & Riding programs for international customers. While we have been active in the Driving Experience environment mainly as a service provider up to now, in Bolzano we will take on the role of an independent organizer. The Safety Park South Tyrol not only impresses with its high-quality terrain and the resulting versatile marketing opportunities. Due to its location in the middle of the unique Dolomites with connections to their top-class hotels and restaurants, we also work there in a premium environment.
Our second division, Brand Building, also recorded two exciting projects when the agency was launched. The team took over the role of lead agency for sports marketing from the renowned electronics specialist BFFT Fahrzeugtechnik, and also advised the international development service provider EDAG in mid-2018, as part of the brand launch of EDAG BFFT electronics. The Brand Building division focuses on comprehensive marketing and communication services for SMEs and start-ups. With the two technology start-ups e.telligent (eMobility) and digitalwerk (Autonomous Driving, Data Management), the team's customer base includes future-oriented start-ups. The overriding goal of both technology start-ups is to position the companies as specialists in their niches and as attractive employers. This includes both the conception of marketing strategies and their communicative implementation. The basis of the approach is the model-based Push2Pass branding process developed by CUBE brand communications.
Two eventful years. Two years in which we were able to lay the foundations for the further growth of CUBE brand communications, in order to be able to step on the gas for the coming years. Because our development lies only ahead of us. We know exactly where we want to go. Consistent expansion of the two focal points of Experiential Marketing and Brand Building. Goal-oriented action is simply part of our DNA.
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