On Tuesday, November 30, we had the pleasure of attending the derby between the Schanzer Panthers and the Red Bulls from Munich as part of our cooperation with ERC Ingolstadt.
The fan balcony in the Saturn Arena marketed by CUBE brand communications is back. CUBE bc and ERC Ingolstadt have a long-standing sponsorship partnership that goes back to the ERCI's last championship year in 2014. At that time, CUBE bc had presented the fan balcony in the home arena of the Ingolstadt top club for the first time and marketed it to partners.
As an agency for brand communication, we also have a brand building contract with the INSTART group, which is currently the central partner for the ERC fan balcony. As a special employee activation measure, we regularly invite INSTART group employees to visit the fan balcony and cheer on the Ingolstadt ice hockey cracks.
After a long break due to the pandemic, the fan balcony was open again for the first time during the derby against the Red Bulls from Munich. This time, there was even a special gimmick for the participants: for catering purposes, we had access to a small separate lounge and were thus able to catch another exclusive view of the playing surface.
We are looking forward to many more games that we can experience from the fan balcony and hopefully a long season including exciting playoff games.
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