e.telligent & digitalwerk: the making of two tech brands

18. October 2019

A strong brand doesn't just emerge overnight. In our brand building division, CUBE brand communications puts brands on the fast track. How? Our brand building team pursues a model-based branding process in the development of marketing strategies and their communicative implementation for startups and SMEs. CUBE has more than ten years of expertise in the field of brand management. With two of our customers, the automotive startups digitalwerk (specialist for ADAS Tools & Frameworks) and e.telligent (eMobility & Energy Data), we have already been able to apply the branding process in different extents.

At both companies the CUBE brand building team has successfully completed the first two phases of the Push2Pass branding process. In the first phase of the process, the marketing and communication goals of the technology startups were defined through extensive analyses. In phase two, we laid the foundation for successful marketing: the relaunches of the corporate designs created a new, futuristic look for the startups e.telligent and digitalwerk. "With the new corporate design, we are finally able to present ourselves to the outside world as modern as we work. It was very pleasing that our team could concentrate completely on the core business during the development of the corporate design by CUBE", says a satisfied e.telligent CEO Dr. Christian Matzner. Derived from the target analysis in the first phase, we implement a multitude of communication measures for the technology companies in phase three. The range of services extends from internal communication to above-the-line (e.g. press releases: e.telligent & digitalwerk) and below-the-line marketing activities (e.g. full organisation of the CONNECTA 2019 trade fair appearance) to online marketing measures (e.g. social media content creation).

In the final phase of the model-based approach, we create a comprehensive monitoring of all communication measures. The tracking of the services ensures that we always offer our customers measures that are optimally tailored to their needs. In addition to the identification of new marketing instruments, the aim of monitoring is to adapt and optimise existing marketing measures.

We are pleased to accompany the two innovative startups e.telligent and digitalwerk on their way to strong brands and to implement many more cases with them.

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CUBE brand communications GmbH
Dr.-Ludwig-Kraus-Str. 2
85080 Gaimersheim

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