Following the previous pandemic-related decisions, the Allianz Arena was almost full again at the weekend for the first time in a long time. On the sunny fall matchday, Audi took on the role of matchday presenter and used the special right to promote the new e-tron models, among other things. The service portfolio of the Audi driving experience was also integrated. (more…)

We were able to present the software specialist digitalwerk to a selected, invited and international trade audience in mid-October at the Innovation Connectivity Autonomous (ICA) Summit 2021. We as CUBE brand communications took over the complete organization of the booth for the deep tech company. In addition, we accompanied the appearance both video and photographically and were responsible for the communication measures. (more…)

After being named a "Top Employer for Medium-Sized Businesses" by Focus in 2021, we are proud to be included again.

At CUBE brand communications, we have been striving for three years to offer the team an above-average positive working environment. Several factors are decisive for this, such as numerous employee benefits or firmly defined management lines. As an agency for brand communication, we increase our success first and foremost through the enthusiasm of our own employees,' says managing director and owner Dr. Michael Schilhaneck, explaining the Ingolstadt agency's concept for success. (more…)

It has become a small tradition at the INSTART group to do sports together once a year. Two years ago the employees were active in the company run, last year they switched to an internal running challenge, which was expanded this year. The "Catch us if you can 2.0" sports challenge, organized by CUBE brand communications, was themed #oneweekthreesports. For one week, athletes could either run, swim or cycle or complete several disciplines at once. (more…)

As a specialist for brand experiences with a focus on driving & riding experiences, we have been commissioned as Safety Events Partner for the multifunctional driving and road safety center Safety Park Südtirol in 2019. The event business of our brand Riding Experience Südtirol has already started very well this year. (more…)

6 days, 10 project partners, dozens of demonstrations, thousands of visitors*: We at CUBE brand communications had the privilege of presenting the Automated Valet Parking (AVP) project at the IAA MOBILITY 2021 - and the trade fair days were a success through and through. As a brand communications agency, we were responsible for organizing the trade fair and implementing a holistic communications concept. (more…)

As a brand communications agency, CUBE brand communications supports many different clients in the area of brand experience. In August, we were tasked with organizing two trackdays for our partner Maserati. The venue for the two-day event was the famous Hockenheimring motor racing circuit. (more…)

CUBE brand communications has been awarded the Automated Valet Parking (AVP) project by the German Association of the Automotive Industry (VDA) for the IAA Mobility 2021 in Munich. Within the scope of this joint project of the VDA together with various project partners, the agency for brand communications from Ingolstadt is responsible for the overall project management as well as the development and implementation of a holistic communication concept.

For the first time worldwide, the AVP Showcase demonstrates the technical interaction of several national and international automobile manufacturers and technology partners. The driverless parking function has been developed for correspondingly intelligently equipped infrastructures in parking garages. During the mobility fair, demonstrations of the AVP will take place several times a day for spectators in the Messe West parking garage. In addition to the transfer of the vehicle to the sensor technology in the parking garage, both the autonomous parking of the vehicles without driver and various automated services, such as charging during the parking stay will be the highlights of the live demonstrations.

Within the scope of this project, CUBE brand communications is responsible for the cross-party project management, the construction of the event area and the running of the AVP Showcase throughout the entire trade fair period. In addition, the agency from Ingolstadt develops a holistic communications concept and takes over its operational implementation consisting of online and offline communication measures, photo and video content as well as branding of the exhibition stand. "Our services in the AVP project correspond 100% to the core of our agency profile. Here we can ideally combine our competences in the field of marketing & communication as well as our experience in the automotive & technology sector", explains agency owner Frank Fichtner.

The participating car manufacturers in the AVP Showcase are BMW, CARIAD - the automotive software subsidiary in the Volkswagen Group with the brands Audi, Porsche and VW -, Ford, Jaguar, Land Rover and Mercedes-Benz. Bosch, Continental, Valeo, the Leipzig-based startup Kopernikus Automotive and the Finnish deep tech company Unikie are involved as technology and infrastructure providers.

The project partners are pursuing the goal of creating a technological basis on which vehicles from different manufacturers can communicate with different infrastructures in the future, thereby enabling automated, driverless vehicle movements. "We are very pleased to contribute through our services as an agency to bring such a promising technology to life," concludes Fichtner.

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The IHK (Chamber of commerce and industry) Election 2021 is over and the results are in: we are pleased for our Managing Director Frank Fichtner that he has been re-elected to the Eichstätt Regional Committee of the IHK.

The 15 seats for the Eichstätt Regional Committee of the Chamber of Industry and Commerce were elected this year by over 7,500 companies eligible to vote. As representatives of the regional economy, the regional committee makes it its business to represent the interests of businesses from industry, trade and services to politicians, various authorities and the public.

"I am very much looking forward to working together with the representatives of the regional committee and my colleagues from the Chamber of Industry and Commerce to successfully position the economy in our region for the future," explains Managing Director Frank Fichtner and addresses the voters: "I would like to take this opportunity to thank all voters for their support! The result is a great sign of confidence, as the election period will last until 2026."

The whole team of CUBE brand communications thanks you for your voluntary commitment, Frank!

Here you can find the press release of the IHK.

The overview of the elected candidates of the RA Eichstätt can be found here.

Now that the motorbike fleet has arrived at the Safety Park in South Tyrol, we are already looking at new possibilities to expand the riding experience programmes around the Safety Park South Tyrol. In view: an additional terrain for a varied extension of the off-road possibilities.

Since 2019, we have been acting as the official safety events partner for the multifunctional driving and road safety centre in Bolzano. As an independent event organiser, we expand the experiences of the Safety Park South Tyrol with the unique scenery on site in the middle of the Dolomites. In addition to the already numerous connection possibilities and partnerships in gastronomy, the hotel industry and tourism, the range of offers could be ideally expanded to include further driving experiences on an off-road terrain.

We will keep you up to date!

As an agency for brand communications with a focus on Driving & Riding Experiences, the situation is still not easy. Live events such as driving experiences live from the emotions that a driver experiences in the vehicle or on the motorbike. Digital events are therefore not an alternative for us.

Nevertheless, we at CUBE brand communications are not letting ourselves be thrown off course and are continuing to work on continuously expanding our range of offers as part of our assignment as Safety Events Partner of the Safety Park Südtirol. This week, the premium motorbike fleet arrived at Safety Park Südtirol with a total of 15 machines. After the break-in of the motorbikes in Germany in April, the fleet has arrived safely in Italy and is fully operational.

The current situation is very positive for us, motivates us to perfect the offer in South Tyrol and makes us look forward to welcoming the first customers on site soon. It seems that there is light at the end of a very long tunnel.

The handling course and the dynamic areas paired with the fascinating mountain passes in the middle of the Dolomites make the Safety Park South Tyrol a unique centre for riding experiences. For exclusive motorbike tours, we have a premium fleet of 15 motorbikes at our disposal. They range from sporty roadsters to comfortable touring cruisers and a variety of adventure models.

In order to already be prepared for the time when events such as driving & riding experiences may be held again, we at CUBE brand communications broke in the motorbike fleet last weekend in accordance with the manufacturer's recommendation. Riding in the low rev range prevents possible engine damage and thus ensures long-term operation of the engine. The bikes are thus optimally prepared for our adventure tours.

500 kilometres in three days with 15 motorbikes

Our experienced motorcyclists completed the break-in last weekend on suitable routes around the Ammersee and in the Regensburg area. The preview picture shows the motorbike fleet after the ferry crossing with Weltenburg Monastery in the background.