New season, improved driving pleasure: The implementation of three brand-new models in 2019 into the Audi driving experience´s catalog, leverages its already existing plethora of motoring experience events to the next level.

Demanding driving maneuvers on icy courses beyond the Artic Circle: Just one of the unique Audi brand experiences which has crystallized from the premium car manufacturer´s winter program.

A turnover exceeding three million Euros, 50 employees and over 1000 events in over 10 countries: Just a year after its launch in January 2018 the owner-managed and internationally active agency CUBE brand communications has already secured one of the leading positions in the field of communications agencies. “We pursue a holistic brand communications approach, which consists of two pillars: experiential marketing and brand building. The focus is clearly on the automotive industry”, explains the agency ́s founder Frank Fichtner regarding their winning formula.

The aerospace service provider BFFT aeromotive is sponsor of ERC Ingolstadt, an ice hockey club of the first German division, since the 2018/19 season. In this context, CUBE is responsible for the acquisition of rights as well as the conception of the sponsoring activation and also implements the sponsoring measures throughout the entire ice hockey season.

The Audi driving experience has launched a first-class campaign together with the sports marketing of the automobile manufacturer in the scope of the sports sponsoring at FC Bayern Munich. The campaign provides a unique Audi brand experience for VIP customers. After the journey to the driving experience centre in Neuburg/Donau in a specially selected vehicle by Audi on demand, customers can expect pure driving pleasure in the various driving modules (handling course, dynamic surface, off-road course) of the Audi driving experience centre.

The Audi e-tron Vision Gran Turismo has regularly created a sensation since its introduction at the Audi driving experience center in Neuburg/Danube. Audi is using the electric racing car, once designed for the PlayStation, as a racing taxi within the context of the Formula E. In this way, the premium manufacturer enables its customers and guests to experience e-mobility as co-drivers on spectacular city circuits of numerous metropolises.

The HR Excellence Awards are among the most prestigious awards in human resources management. Every year, German industry leaders such as Daimler, Deutsche Telekom, Ernst & Young, Porsche and BMW compete in various categories in the field of human resources.

In cooperation with the Safety Park in Bolzano and the renowned BMW motorcycle partner MTR Tour, CUBE has launched a multi-faceted motorcycle program. The individually combinable modules of the “GS Riding Experience” include technical and off-road trainings on the areas of the Safety Park Bolzano as well as various routes and gravel tracks of the impressive mountain world of South Tirol.

The new Audi e-tron Vision Gran Turismo was presented to the world public at the Audi driving experience center Neuburg in April. Originally developed exclusively for virtual races on PlayStation 4, Audi is turning the new racing car into reality.

… and again something has happened at CUBE. This time we could further expand our internal structures: with the move to a modern office at the headquarters of BFFT in Gaimersheim/Ingolstadt (Germany), we have created ideal working conditions for managing our customer projects in the best way.

t finally starts again: in April the Audi driving experience starts into the 2018 summer season. Until the end of October, Audi will be offering unforgettable driving experience events on its handling circuit in Neuburg / Danube again. The spectrum of driving events ranges from various Audi training experiences such as offroad training with the Audi Q7, compact and intensive training to dynamic Audi Sport experiences with the Audi R8.

Sponsoring plays a central role in marketing and communications at BFFT Fahrzeugtechnik. Unlike other companies, the vehicle technology developer from Gaimersheim/Ingolstadt (Germany) uses this marketing tool especially for recruiting and unique employee campaigns. The sponsorships are deliberately designed to the interests and hobbies of the employees, which are collected in an annual employee survey.