Strong brands have rough edges. They polarise. Our Brand Building team knows how to develop strong brands. In order to always be able to offer our clients the latest industry insights in this area, the team always keeps up to date in terms of brand development, brand management/strategy and brand personality. Most recently, Michael, Team Lead Brand Building at CUBE bc, gained new insights for the work with our clients at the seminar "Strategic Brand Management: How to give brands a future" at the W&V Academy.

The INSTART group is a new association of highly specialized companies with origins in the automotive sector. In addition to the technology companies e.telligent (electromobility), digitalwerk (autonomous driving) and IP Camp (big data), we complete the group of companies as the lead agency for marketing and communication. In addition, the company

Anyone who has to come to the office during the current phase because an activity cannot be completed from the home office must document their presence. This is the only way to carefully track the contact persons in a Corona infection case.

Let's face it: manually signing in the list doesn't really do 2021 justice. For this reason, the colleagues from digitalwerk in Regensburg have developed...

For the first time in its company history, the owner-managed agency CUBE brand communications from Ingolstadt, founded in 2018, was awarded for its employee-oriented management. This is the result of the ranking of FOCUS-Business together with the employer evaluation platform Kununu.

The mobility turnaround is progressing with great strides. The automotive industry is going on a model offensive, especially in the field of electro mobility, politicians are setting strong incentives and the energy industry is expanding the charging infrastructure. "Now we are really getting started with e-mobility. At this crucial point, it is important to take potential customers along on this new technology path and at the same time give them access to their first driving experiences. We already offer a modular e-driving program for this purpose," says agency founder Frank Fichtner. 

Despite Corona, the 24h race of Spa-Francorchamps could be held again this year. In the context of the largest GT3 race in the world, we supported our customer Audi Sport customer racing in the organizational realization of the event.

The company prolignis, with its headquarters in Ingolstadt, is an internationally operating energy provider specialized in the planning, construction and operation of biomass power plants. We from CUBE brand communications supported the expert for energy management with our team Brand Building in the context of a communication campaign.

Since we moved into the light-flooded offices in Gaimersheim/Ingolstadt, our office has been continuously developing. In addition to the many new, modern meeting rooms and meeting corners, the opening of our new café and kitchen marks the next major milestone in our headquarters.

"Electrification", "digitalization" and "autonomous driving": these lead technologies have been shaping the entire automotive industry for years. However, the new added values of these megatrends are met with many questions on the part of potential customers. At present, the automotive market does not yet offer sufficient answers to the many open questions. This is precisely where our newly developed modular eMobility driving program comes in.

After two years of cooperation with EDAG aeromotive, we can now look back on the projects implemented together with the specialist for air mobility. As the lead agency for marketing & communication, we have accompanied the Ingolstadt-based service provider from the aerospace sector from its first communicative steps, through the many different measures implemented of our model-based branding process, to the joint development of a corporate vision. 

At the beginning of the Corona pandemic, the management team focused on the health of CUBE employees, securing business operations and regular communication with the team about the approach during the crisis. While the immediate needs were successfully mastered, our Managing Directors also consciously looked into the future with the goal of strategically developing our agency. In this very intensive phase, the management team defined a new strategic business field with the future field of (driving) programs for the new leading technologies of the automotive industry.

The Corona crisis has hit our entire society and the working industry very hard. The effects are particularly far-reaching, especially for the event industry. As an agency for brand communication with major projects in the event sector, we at CUBE brand communications are directly affected by this. However, we also see this crisis as an opportunity to develop our agency.