Strong brands have rough edges. They polarise. Our Brand Building team knows how to develop strong brands. In order to always be able to offer our clients the latest industry insights in this area, the team always keeps up to date in terms of brand development, brand management/strategy and brand personality. Most recently, Michael, Team Lead Brand Building at CUBE bc, gained new insights for the work with our clients at the seminar "Strategic Brand Management: How to give brands a future" at the W&V Academy.