It has become a small tradition at the INSTART group to do sports together once a year. Two years ago the employees were active in the company run, last year they switched to an internal running challenge, which was expanded this year. The "Catch us if you can 2.0" sports challenge, organized by CUBE brand communications, was themed #oneweekthreesports. For one week, athletes could either run, swim or cycle or complete several disciplines at once. (more…)

As a specialist for brand experiences with a focus on driving & riding experiences, we have been commissioned as Safety Events Partner for the multifunctional driving and road safety center Safety Park Südtirol in 2019. The event business of our brand Riding Experience Südtirol has already started very well this year. (more…)

6 days, 10 project partners, dozens of demonstrations, thousands of visitors*: We at CUBE brand communications had the privilege of presenting the Automated Valet Parking (AVP) project at the IAA MOBILITY 2021 - and the trade fair days were a success through and through. As a brand communications agency, we were responsible for organizing the trade fair and implementing a holistic communications concept. (more…)

The building of the Safety Park - Driving & Road Safety Center in South Tyrol - has been given a new, modern coat of paint. The location now shines in a stylish anthracite.

We are looking forward to welcoming you as our guests in South Tyrol!

To our offers in the area of Riding Experience:

More information about our engagement in South Tyrol: CUBE brand communications - Exclusive Event Partner of Safety Park South Tyrol

Pictures: Luki Nothdurfther

CUBE brand communications has been awarded the Automated Valet Parking (AVP) project by the German Association of the Automotive Industry (VDA) for the IAA Mobility 2021 in Munich. Within the scope of this joint project of the VDA together with various project partners, the agency for brand communications from Ingolstadt is responsible for the overall project management as well as the development and implementation of a holistic communication concept.

For the first time worldwide, the AVP Showcase demonstrates the technical interaction of several national and international automobile manufacturers and technology partners. The driverless parking function has been developed for correspondingly intelligently equipped infrastructures in parking garages. During the mobility fair, demonstrations of the AVP will take place several times a day for spectators in the Messe West parking garage. In addition to the transfer of the vehicle to the sensor technology in the parking garage, both the autonomous parking of the vehicles without driver and various automated services, such as charging during the parking stay will be the highlights of the live demonstrations.

Within the scope of this project, CUBE brand communications is responsible for the cross-party project management, the construction of the event area and the running of the AVP Showcase throughout the entire trade fair period. In addition, the agency from Ingolstadt develops a holistic communications concept and takes over its operational implementation consisting of online and offline communication measures, photo and video content as well as branding of the exhibition stand. "Our services in the AVP project correspond 100% to the core of our agency profile. Here we can ideally combine our competences in the field of marketing & communication as well as our experience in the automotive & technology sector", explains agency owner Frank Fichtner.

The participating car manufacturers in the AVP Showcase are BMW, CARIAD - the automotive software subsidiary in the Volkswagen Group with the brands Audi, Porsche and VW -, Ford, Jaguar, Land Rover and Mercedes-Benz. Bosch, Continental, Valeo, the Leipzig-based startup Kopernikus Automotive and the Finnish deep tech company Unikie are involved as technology and infrastructure providers.

The project partners are pursuing the goal of creating a technological basis on which vehicles from different manufacturers can communicate with different infrastructures in the future, thereby enabling automated, driverless vehicle movements. "We are very pleased to contribute through our services as an agency to bring such a promising technology to life," concludes Fichtner.

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In the field of brand building, we make it our business to build brands. The spectrum of services ranges from brand analysis to the conceptual development of a marketing strategy to communicative implementation.

The homepage is an absolute must-have in this context. For our client e.telligent - specialist in the field of electromobility & energy data - we are responsible for the entire area of marketing & communication. After we had already redeveloped the brand identity of the Ingolstadt-based company, the current project involved the relaunch of the company website together with e.telligent.

Within the scope of the relaunch, our brand building team was responsible for the following areas:

But just get an impression yourself by clicking on

Thanks to e.telligent, we are looking forward to further boosting the e.telligent brand!

The combination of over 300 Sundays a year, the mediterranean climate and the alpine mountains make South Tyrol a mecca for every motorbike fan. As an official partner of the Safety Park Alto Adige, we at CUBE brand communications are launching the new provider Riding Experience Alto Adige for unique motorbike adventure rides.

Riding Experience Alto Adige offers motorcyclists and the entire motorbike industry a wide range of services, from various touring experiences and technical training to motorbike rentals and the marketing of the Safety Park Alto Adige - a driving safety centre for motorbike events. The Safety Park Alto Adige will always be the starting point for motorbike experience events. The driving safety and experience centre offers the ideal conditions for motorbike enthusiasts with a handling course, several dynamic areas and multi-faceted off-road and motocross tracks.

Not far from the Safety Park Alto Adige, the landscape with its winding mountain passes offers a great ambience for many different panoramic rides. Whether you are a (re-)beginner or an advanced motorcyclist, Riding Experience Alto Adige offers a perfect motorbike setting with the Safety Park South and the surrounding landscape, regardless of the skill level of the participants.

Further information on the Riding Experience Alto Adige offer and the B2B use of the Safety Park Alto Adige can be found in the current press release.

Photo Credits: STA AG / Armin Huber, Riding Experience Alto Adige


The IHK (Chamber of commerce and industry) Election 2021 is over and the results are in: we are pleased for our Managing Director Frank Fichtner that he has been re-elected to the Eichstätt Regional Committee of the IHK.

The 15 seats for the Eichstätt Regional Committee of the Chamber of Industry and Commerce were elected this year by over 7,500 companies eligible to vote. As representatives of the regional economy, the regional committee makes it its business to represent the interests of businesses from industry, trade and services to politicians, various authorities and the public.

"I am very much looking forward to working together with the representatives of the regional committee and my colleagues from the Chamber of Industry and Commerce to successfully position the economy in our region for the future," explains Managing Director Frank Fichtner and addresses the voters: "I would like to take this opportunity to thank all voters for their support! The result is a great sign of confidence, as the election period will last until 2026."

The whole team of CUBE brand communications thanks you for your voluntary commitment, Frank!

Here you can find the press release of the IHK.

The overview of the elected candidates of the RA Eichstätt can be found here.

Now that the motorbike fleet has arrived at the Safety Park in South Tyrol, we are already looking at new possibilities to expand the riding experience programmes around the Safety Park South Tyrol. In view: an additional terrain for a varied extension of the off-road possibilities.

Since 2019, we have been acting as the official safety events partner for the multifunctional driving and road safety centre in Bolzano. As an independent event organiser, we expand the experiences of the Safety Park South Tyrol with the unique scenery on site in the middle of the Dolomites. In addition to the already numerous connection possibilities and partnerships in gastronomy, the hotel industry and tourism, the range of offers could be ideally expanded to include further driving experiences on an off-road terrain.

We will keep you up to date!

As an agency for brand communications with a focus on Driving & Riding Experiences, the situation is still not easy. Live events such as driving experiences live from the emotions that a driver experiences in the vehicle or on the motorbike. Digital events are therefore not an alternative for us.

Nevertheless, we at CUBE brand communications are not letting ourselves be thrown off course and are continuing to work on continuously expanding our range of offers as part of our assignment as Safety Events Partner of the Safety Park Südtirol. This week, the premium motorbike fleet arrived at Safety Park Südtirol with a total of 15 machines. After the break-in of the motorbikes in Germany in April, the fleet has arrived safely in Italy and is fully operational.

The current situation is very positive for us, motivates us to perfect the offer in South Tyrol and makes us look forward to welcoming the first customers on site soon. It seems that there is light at the end of a very long tunnel.


CUBE brand communications GmbH
Dr.-Ludwig-Kraus-Str. 2
85080 Gaimersheim

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