After the premiere in 2021 and a very good performance in 2022, the agency for brand communication with a focus on brand experience and brand building has once again made it into the top 50 employers of the FOCUS business ranking in the field of marketing, advertising, and PR. Just in time for the company's fifth anniversary, the hattrick is thus complete!
The employer ranking, which is determined annually by FOCUS-Business and FactField in a multi-stage evaluation process and considers over 4,300 companies, certifies CUBE brand communications within the size category of up to 50 employees a consistent very high level of employee satisfaction.
"Of course, it makes us proud to receive this award for the third year in a row. At the same time, it is proof that the consistent employee orientation anchored within the agency is honored by our colleagues. For them to fulfill their task of sparking emotions and enthusiasm among customers, they at first must be enthusiastic about their work environment," Dr. Michael Schilhaneck, Managing Director, and co-owner of CUBE brand communications, is certain.
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From start-up to one of the top agencies in the field of automotive brand experience: CUBE brand communications has developed into a relevant international agency player in brand communication in just five years. Since the agency was launched in 2018, the company has already been able to serve renowned international automotive and motorcycle manufacturers as well as technology companies as clients at its locations in Ingolstadt, Neuburg and Bolzano, South Tyrol, including Audi, AVL, BMW, BMW Motorrad, Bosch, Continental and VW, for example. (more…)
Together with more than 100 colleagues of the INSTART group, the team of CUBE brand communications brought the successful year 2022 to a fitting end. CUBE bc not only joined in the celebrations, but was also responsible for the complete organization of the party. (more…)
After we had already invited a group of Bayreuth Spökos (students of sports economics) to our HQ in Ingolstadt in the summer and visited a game of our sponsoring partner FC Ingolstadt 04, the continuation followed recently. (more…)
Having already been active as an event organizer in South Tyrol for more than two years, CUBE brand communications, headquartered in Ingolstadt, Germany, has now established its first operating facility in Italy. This strategic step facilitates above all administrative and financial processes for the brand communications agency and also underpins its long-term business intentions in Italy.
Since 2019, CUBE brand communications has been the exclusive event partner and marketer of Safety Park Alto Adige, a unique driving experience and safety center in Bolzano. In addition to founding and establishing its brands Riding Experience Alto Adige and Driving Experience Alto Adige, which specialize in driving experiences and tours, CUBE brand communications has invested a lot of resources in the past few years, especially in building up infrastructure and distribution. The first milestones in terms of turnover and number of events have now been reached, reveals Frank Fichtner, founder and owner of CUBE brand communications. A physical presence on site is only the next logical step, Fichtner continues.
Since CUBE brand communications, as a German company, offers its services in Italy to international customers, especially from the DACH (Germany, Austria, Switzerland) region and Italy, accounting and tax law had become increasingly complex and time-consuming as the number of orders in this construct increased. Now, for example, the agency also has an Italian tax number and a postal address, "that alone simplifies many processes," says Fichtner and adds: "Our financial service provider INSTART consult advised us professionally here and implemented the most important steps for us.
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As a brand communication agency, we specialize in strategic brand management for automotive startups & SMEs. Our more than ten years of experience in marketing & communication in the automotive sector enables us to design individual marketing & communication strategies for our automotive clients. In addition to the development of strategies & concepts, we also cover in particular the communicative implementation of the strategy in practice for our clients. Holistic brand management - strategy & implementation - from a single source. (more…)
Every successful brand management - as a component of strategic corporate management - is based on a sound market analysis and marketing & communication strategy. The strategy determines how the customer's brand is positioned vis-à-vis the relevant target groups and with which marketing instruments as well as in which frequency the defined marketing objectives are to be achieved. (more…)
Why do some companies have a stronger recognition value as well as a higher brand awareness than others and how can these values be successively increased in the relevant target groups of a brand? As an agency for brand communication focusing on Strategic Automotive Marketing, we pursue a holistic brand management approach in order to provide our clients with concrete answers to the central questions of brand management. (more…)
Since the founding of the INSTART group at the beginning of 2018, CUBE brand communications has been part of this innovative group of companies from the automotive sector and, as a specialist in Strategic Automotive Marketing, is responsible for the positioning and external presentation of both the group and its member companies. Five years later, the five highly specialized companies have successfully established themselves in the market and are showing stability despite past and current crises. (more…)
Over the years, CUBE brand communications has built up a broad top-level network in the field of infrastructure/real estate/investment. Based on this experience and contacts, the brand communications agency has now been commissioned by a German premium car manufacturer with a consulting project in the field of e-mobility, focusing on the corporate strategic expansion of the future charging infrastructure. (more…)
For the future fair Pallas Gathering 2022, CUBE brand communications activated the employees of INSTART group as an agency for brand communication. Since 2018, CUBE bc has been the lead agency in the field of brand building for the innovative group of companies and its deep-tech companies e.telligent, digitalwerk, ip camp and the digital shared service expert INSTART consult. (more…)
The three tech companies of the INSTART group - e.telligent, digitalwerk and ip camp - can now call themselves regulars at Bavaria's largest recruiting fair, "Connecta". As in previous years, CUBE brand communications, an agency for brand communication with a focus on strategic automotive marketing, was responsible for managing the trade fair appearances. (more…)
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