The CUBE bc family is growing and growing: in the meantime, offspring number 14 and 15 of our colleagues* have been born healthy and happy - always a new highlight for us at CUBE bc. (more…)

Since 2019, CUBE brand communications has been the exclusive event partner for Safety Park Alto Adige, a driving safety and driving experience center in an optimal location near Bolzano with various dynamic surfaces, handling courses and off-road tracks. In order to be able to market the driving events in the automotive and motorcycle sectors in a more target group-specific way, CUBE brand communications entered the market last year with the two brands Driving Experience Alto Adige and Riding Experience Alto Adige. (more…)

We may present new additions on four wheels: From now on, the fleet of CUBE brand communications is enriched by two CUPRA Born. The two brand new electric vehicles come in stylish Vapor Grey, alloy wheels and sport bucket seats. The vehicles are also technically up-to-date with Augmented Reality Head-Up Display, Heatpump and Adaptive Chassis Control (DCC). (more…)

After Russia's invasion in February 2022, normal life collapsed for many people in Ukraine. At least 13 million have had to leave their familiar surroundings and flee their homes. These people have lost everything and now have to find their way without possessions in another country, also here in Gaimersheim and the surrounding area.


In a way, it was "back to the roots" for the managing director of CUBE brand communications, Dr. Michael Schilhaneck, during a special teaching assignment in mid-April. The state-certified ski instructor was in Königsleiten (Zillertal, Austria) for a week with the "Spökos" (students of sports economics) of the University of Bayreuth as part of the compulsory module "Sport alpin". (more…)

It was exciting last Saturday in Ingolstadt's FunArena: Ten employees of the INSTART group  drawn by lot - the places were limited - delivered hot races on the go-kart track. "We are a group of companies with a large number of locations. In Corona times, the social exchange among each other suffered even more. But we are all the more pleased when the individual companies come together at various events," commented Dr. Michael Schilhaneck, Managing Director of CUBE brand communications, on the first major INSTART group company event this year. (more…)

The Verkehrsakademie Group is a leading and rapidly expanding provider of road safety and driver training from northern Germany. With five locations, the Verkehrsakademie Group covers a catchment area from Bremen to Hamburg and Neumünster. (more…)

Since 2018, we at CUBE brand communications have been responsible for the brand management of the INSTART group with all its companies. For the three deep tech companies of the group - e.telligent, digitalwerk & ip camp - we have implemented many differentiated brand instruments in 2021 after the basic communication in the first years of the company. (more…)

Driving Experience Alto Adige is a new provider for driving experiences in South Tyrol and is part of the service portfolio of CUBE brand communications. With the varied Safety Park South Tyrol in Bolzano and the spectacular Offroad Park in the Puster Valley, Driving Experience Alto Adige has two exclusive training locations that offer a special combination of professional driver training and spectacular tour experience.


At the end of the last year, Managing Director Dr. Michael Schilhaneck gave two guest lectures for Ingolstadt Technical University, both of them in the Marketing/Sales/Media course at Ingolstadt Business School. (more…)

Shortly before Christmas, the time had come: At the exhibition center in Nuremberg, a unique pilot project was launched with the Audi charging hub as an urban fast-charging concept for electric vehicles. Also on board for this world premiere: CUBE brand communications. As a brand communications agency, we are supporting Audi in the operation of the Audi charging hub during the test and pilot phase in the areas of concierge service and customer care. (more…)

Good news from the brand experience sector: CUBE brand communications can continue to demonstrate its expertise in the field of brand experiences at the Audi driving experience center (ADEC) in Neuburg. Audi Events und Service GmbH, which took over overall operations at the ADEC at the turn of the year, has commissioned CUBE bc to continue managing the service hall area in the future. (more…)


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