It has become a small tradition at the INSTART group to do sports together once a year. Two years ago the employees were active in the company run, last year they switched to an internal running challenge, which was expanded this year. The "Catch us if you can 2.0" sports challenge, organized by CUBE brand communications, was themed #oneweekthreesports. For one week, athletes could either run, swim or cycle or complete several disciplines at once. (more…)

As a specialist for brand experiences with a focus on driving & riding experiences, we have been commissioned as Safety Events Partner for the multifunctional driving and road safety center Safety Park Südtirol in 2019. The event business of our brand Riding Experience Südtirol has already started very well this year. (more…)

6 days, 10 project partners, dozens of demonstrations, thousands of visitors*: We at CUBE brand communications had the privilege of presenting the Automated Valet Parking (AVP) project at the IAA MOBILITY 2021 - and the trade fair days were a success through and through. As a brand communications agency, we were responsible for organizing the trade fair and implementing a holistic communications concept. (more…)

CUBE brand communications has been awarded the Automated Valet Parking (AVP) project by the German Association of the Automotive Industry (VDA) for the IAA Mobility 2021 in Munich. Within the scope of this joint project of the VDA together with various project partners, the agency for brand communications from Ingolstadt is responsible for the overall project management as well as the development and implementation of a holistic communication concept.

For the first time worldwide, the AVP Showcase demonstrates the technical interaction of several national and international automobile manufacturers and technology partners. The driverless parking function has been developed for correspondingly intelligently equipped infrastructures in parking garages. During the mobility fair, demonstrations of the AVP will take place several times a day for spectators in the Messe West parking garage. In addition to the transfer of the vehicle to the sensor technology in the parking garage, both the autonomous parking of the vehicles without driver and various automated services, such as charging during the parking stay will be the highlights of the live demonstrations.

Within the scope of this project, CUBE brand communications is responsible for the cross-party project management, the construction of the event area and the running of the AVP Showcase throughout the entire trade fair period. In addition, the agency from Ingolstadt develops a holistic communications concept and takes over its operational implementation consisting of online and offline communication measures, photo and video content as well as branding of the exhibition stand. "Our services in the AVP project correspond 100% to the core of our agency profile. Here we can ideally combine our competences in the field of marketing & communication as well as our experience in the automotive & technology sector", explains agency owner Frank Fichtner.

The participating car manufacturers in the AVP Showcase are BMW, CARIAD - the automotive software subsidiary in the Volkswagen Group with the brands Audi, Porsche and VW -, Ford, Jaguar, Land Rover and Mercedes-Benz. Bosch, Continental, Valeo, the Leipzig-based startup Kopernikus Automotive and the Finnish deep tech company Unikie are involved as technology and infrastructure providers.

The project partners are pursuing the goal of creating a technological basis on which vehicles from different manufacturers can communicate with different infrastructures in the future, thereby enabling automated, driverless vehicle movements. "We are very pleased to contribute through our services as an agency to bring such a promising technology to life," concludes Fichtner.

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The IHK (Chamber of commerce and industry) Election 2021 is over and the results are in: we are pleased for our Managing Director Frank Fichtner that he has been re-elected to the Eichstätt Regional Committee of the IHK.

The 15 seats for the Eichstätt Regional Committee of the Chamber of Industry and Commerce were elected this year by over 7,500 companies eligible to vote. As representatives of the regional economy, the regional committee makes it its business to represent the interests of businesses from industry, trade and services to politicians, various authorities and the public.

"I am very much looking forward to working together with the representatives of the regional committee and my colleagues from the Chamber of Industry and Commerce to successfully position the economy in our region for the future," explains Managing Director Frank Fichtner and addresses the voters: "I would like to take this opportunity to thank all voters for their support! The result is a great sign of confidence, as the election period will last until 2026."

The whole team of CUBE brand communications thanks you for your voluntary commitment, Frank!

Here you can find the press release of the IHK.

The overview of the elected candidates of the RA Eichstätt can be found here.

Now that the motorbike fleet has arrived at the Safety Park in South Tyrol, we are already looking at new possibilities to expand the riding experience programmes around the Safety Park South Tyrol. In view: an additional terrain for a varied extension of the off-road possibilities.

Since 2019, we have been acting as the official safety events partner for the multifunctional driving and road safety centre in Bolzano. As an independent event organiser, we expand the experiences of the Safety Park South Tyrol with the unique scenery on site in the middle of the Dolomites. In addition to the already numerous connection possibilities and partnerships in gastronomy, the hotel industry and tourism, the range of offers could be ideally expanded to include further driving experiences on an off-road terrain.

We will keep you up to date!

As an agency for brand communications with a focus on Driving & Riding Experiences, the situation is still not easy. Live events such as driving experiences live from the emotions that a driver experiences in the vehicle or on the motorbike. Digital events are therefore not an alternative for us.

Nevertheless, we at CUBE brand communications are not letting ourselves be thrown off course and are continuing to work on continuously expanding our range of offers as part of our assignment as Safety Events Partner of the Safety Park Südtirol. This week, the premium motorbike fleet arrived at Safety Park Südtirol with a total of 15 machines. After the break-in of the motorbikes in Germany in April, the fleet has arrived safely in Italy and is fully operational.

The current situation is very positive for us, motivates us to perfect the offer in South Tyrol and makes us look forward to welcoming the first customers on site soon. It seems that there is light at the end of a very long tunnel.

The handling course and the dynamic areas paired with the fascinating mountain passes in the middle of the Dolomites make the Safety Park South Tyrol a unique centre for riding experiences. For exclusive motorbike tours, we have a premium fleet of 15 motorbikes at our disposal. They range from sporty roadsters to comfortable touring cruisers and a variety of adventure models.

In order to already be prepared for the time when events such as driving & riding experiences may be held again, we at CUBE brand communications broke in the motorbike fleet last weekend in accordance with the manufacturer's recommendation. Riding in the low rev range prevents possible engine damage and thus ensures long-term operation of the engine. The bikes are thus optimally prepared for our adventure tours.

500 kilometres in three days with 15 motorbikes

Our experienced motorcyclists completed the break-in last weekend on suitable routes around the Ammersee and in the Regensburg area. The preview picture shows the motorbike fleet after the ferry crossing with Weltenburg Monastery in the background.

Strong brands have rough edges. They polarise. Our Brand Building team knows how to develop strong brands. In order to always be able to offer our clients the latest industry insights in this area, the team always keeps up to date in terms of brand development, brand management/strategy and brand personality. Most recently, Michael, Team Lead Brand Building at CUBE bc, gained new insights for the work with our clients at the seminar "Strategic Brand Management: How to give brands a future" at the W&V Academy.

All facets covered: the complex construct "brand"

There are many levers in brand management to build brands, to develop them further and even to establish them. The W&V seminar covered the entire spectrum of brand management, showed how the different disciplines interact and gave the participants helpful tools for their work in the field of "brand". The seminar covered topics such as the definition of a brand identity, the development of a brand strategy as well as ways to make a brand tangible internally and externally.

Lectures, best practices & exciting discussions - it's the mix that makes it

The contents of the seminar were dealt with in different formats: in addition to lectures in which the speakers looked at topics from a scientific perspective - e.g. "The Unfaithful Customer and the Future of the Brand" by GfK - the practical perspective was covered by means of best practices (e.g. "Strategic Brand Management" using the example of Nürnberger Versicherungen). Discussions such as with MINI Germany on the topic of "How to give brands a future" rounded off the seminar.

For Michael, the dialogue with the speakers and participants was the highlight of the seminar: "In addition to the many new contents that one received from the lectures, the discussions with the other participants and the exchange of their experiences were particularly instructive for our work at CUBE brand communications," Michael explains. The field of participants consisted of employees at agencies as well as employees from marketing departments of large companies at various levels. In addition, the participants covered the B2B as well as the B2C sector due to their working environment. "Due to the mixed field of participants, each topic was looked at from different points of view," says Michael.

The INSTART group is a new association of highly specialized companies with origins in the automotive sector. In addition to the technology companies e.telligent (electromobility), digitalwerk (autonomous driving) and IP Camp (big data), we complete the group of companies as the lead agency for marketing and communication. In addition, the company INSTART consult as a Digital Shared Service Center is part of the group of companies.

With its technology companies e.telligent, digitalwerk and IP Camp, the INSTART group unites topic-specialized, competent and independent technology companies in order to act synergetically on the market. The technological focus of e.telligent, digitalwerk and IP Camp is aligned with the current leading technologies (electromobility, autonomous driving and big data) of the automotive market. The services of the INSTART group include software application development, product development (hardware and software) and engineering services. The software products developed in-house (e.CoSys, Mercury, RED) by the INSTART group are used both by customers and within the group in the area of process engineering and data analytics.

The digital shared service provider INSTART consult supports the companies of the INSTART group in the areas of finance, human resources and IT management. CUBE brand communications, agency for brand communication, is responsible for the marketing and communication services of the individual companies as well as the INSTART group as a whole. Thanks to the services of INSTART consult and us, the technology companies of the INSTART group are able to focus completely on their core business and successively deepen their technology expertise.

The INSTART group currently employs a total of 180 people at six international locations with a sales volume of approximately 15 million euros. Customers include the VW Group, BMW, Daimler, Bosch and Continental, all key players in the German automotive industry. In the medium term, the INSTART group will offer its expert solutions in the industry, agriculture, aerospace and medical sectors.


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