As an agency for brand communication, our Brand Building division specialises in the conception and target-oriented implementation of holistic marketing and communication strategies for start-ups and SMEs. Overall, we can draw on more than ten years of expertise in brand management. The Push2Pass branding process, which our team follows, is aimed at building and developing strong corporate and employer brands.

With our first activations in the gaming industry, we have directly set up two extraordinary event formats for our customers in the Brand Building sector on the largest platforms of the scene.

As part of our commissions for the technology Startups e.telligent and digitalwerk, we organized two-day team events for the companies at Gamescom, the world's largest entertainment trade fair, and the established tournament series ESL ONE.

In September 2019, the entire automotive industry looked towards the 68th International Motor Show (IAA) in Frankfurt am Main. The IAA brings together the best automobile brands, new players in the industry, start-ups and suppliers and is regarded as the leading international mobility platform. For the Audi driving experience, the motor show thus offers the best environment for presenting the diverse range of driving experiences.

The signs for CUBE are clearly pointing to growth. The agency proves this by winning a new multi-year project: from September 2019 we will act as official Safety Events Partner for the multifunctional driving and traffic safety centre Safety Park in Bolzano. The client is STA - Südtiroler Transportstrukturen AG.

Our agency is not only characterized by our exciting projects with premium customers such as Audi and various technology startups. In addition to our interesting cases, our strong scientific background is another of the agency's hallmarks.

As part of our business segment experiential marketing we initiated in October 2018 the motorcycle program "GS Riding Experience" in cooperation with the Safety Park Bolzano in South Tyrol. We have extended our existing modular driving program to include a tour variation called "Friuli", which covers various regions in Austria and Slovenia as well as other new highlights.

The 8th sponsoring tournament of the FC Ingolstadt 04 took place on the 12th of July. The agency`s exceptionally motivated team entered the tournament for the very first time this year. This newcomer attitude payed off and resulted in a surprising victory.

Our team consisting of employees from the business segments experiential marketing and brand building, had some initial coordination issues during their premier match. You can then imagine our joy about beating the first opponent, the VR Bank Bayern Mitte eG, 4-0. Two further victories against the teams FCI and BayWa with a goal difference of 10:2, resulted in us, the underdog, climbing to the top of group A.

Since our establishment in January 2018 our agency has stood for an outstanding team spirit. This year`s summer festival strengthened our solidarity because for the first time the CUBE employees were accompanied by their respective partners or families.

Since becoming operational in January 2018, we have acted as official partners to both professional sports clubs FC Ingolstadt 04 and ERC Ingolstadt as part of our business segment brand building.

The baby boom arrived at CUBE: In the last few months, we have welcomed the little offspring of our colleagues four times. CUBE offers particularly good conditions to combine family and job. For example, parental leave and a re-entry into a part-time job are possible and often accepted by the new parents.

The owner-managed newcomer agency CUBE brand communications founded in 2018 and operating in the field of brand communications with the specializations experiential marketing and brand building, remains on its path of growth. The internationally active company from Ingolstadt comprised of 50 employees generated in its first financial year a revenue exceeding three million Euros. Having been launched as the leading agency for the largest driving experience center of the AUDI AG, the agency additionally oversaw in its founding year other diverse projects involving Audi as well as for other automotive companies in the German-speaking countries.

CUBE brand communications has introduced appealing benefits for all colleagues: from now on all employees can access the platform corporate benefits!
Corporate benefits is one of the leading companies for processing, managing and optimizing employee discounts. CUBE employees now can benefit through a personalized Website, from many great offers of over 600 well known brands, like Adidas, Apple, Sky, Salomon etc.

After we have relaunched the entire brand appearance of our agency, our pool vehicles will also receive a branding in the new corporate design. The redesign of the agency design was implemented internally by our graphic designers.

Just one year since it was founded and already the newcomer agency CUBE brand communications finds itself being ranked at 51st position of the top independent marketing agencies and therefore just missing out on a spot in the Big 50 of the German agency sector. Responsible for the scene´s ranking are the two trade magazines W&V (Werben & Verkaufen) and Horizont, along with the general association for communication agencies GWA.

The fact that the worldwide unique freeski event Audi Nines lives progression is again more than clear this year: for the first time, the revolutionary event format is taking place simultaneously at two different locations. The focus of the event series continues to be on the combination of performances by the freeskiing world elite on uniquely designed circuits with breathtaking media productions. The new Audi e-tron completes the futuristic setup in the Ötztal (Austria) and was available to world-class athletes and numerous guests for test drives. CUBE brand communications supported the premium automobile manufacturer in coordinating the vehicle fleet and in briefing the athletes on Audi's new vehicle model.

Community. A value that we at CUBE live from the beginning across all business areas of our agency. Since our start in January 2018, we have been promoting our team spirit through regular, special events and have experienced a lot since then. The spectrum of our events ranges from sports events (visits to DTM races or matches of FC Ingolstadt 04 in the Audi Sportpark as well as the ERC Ingolstadt in the Saturn Arena) and active events (e.g. company runs, escape room) to joint after-work evenings in the office or, if the weather is good, in the beer garden.

New season, improved driving pleasure: The implementation of three brand-new models in 2019 into the Audi driving experience´s catalog, leverages its already existing plethora of motoring experience events to the next level.

Demanding driving maneuvers on icy courses beyond the Artic Circle: Just one of the unique Audi brand experiences which has crystallized from the premium car manufacturer´s winter program.

A turnover exceeding three million Euros, 50 employees and over 1000 events in over 10 countries: Just a year after its launch in January 2018 the owner-managed and internationally active agency CUBE brand communications has already secured one of the leading positions in the field of communications agencies. “We pursue a holistic brand communications approach, which consists of two pillars: experiential marketing and brand building. The focus is clearly on the automotive industry”, explains the agency ́s founder Frank Fichtner regarding their winning formula.

The aerospace service provider BFFT aeromotive is sponsor of ERC Ingolstadt, an ice hockey club of the first German division, since the 2018/19 season. In this context, CUBE is responsible for the acquisition of rights as well as the conception of the sponsoring activation and also implements the sponsoring measures throughout the entire ice hockey season.