The new Audi e-tron Vision Gran Turismo was presented to the world public at the Audi driving experience center Neuburg in April. Originally developed exclusively for virtual races on PlayStation 4, Audi is turning the new racing car into reality.

… and again something has happened at CUBE. This time we could further expand our internal structures: with the move to a modern office at the headquarters of BFFT in Gaimersheim/Ingolstadt (Germany), we have created ideal working conditions for managing our customer projects in the best way.

t finally starts again: in April the Audi driving experience starts into the 2018 summer season. Until the end of October, Audi will be offering unforgettable driving experience events on its handling circuit in Neuburg / Danube again. The spectrum of driving events ranges from various Audi training experiences such as offroad training with the Audi Q7, compact and intensive training to dynamic Audi Sport experiences with the Audi R8.

Sponsoring plays a central role in marketing and communications at BFFT Fahrzeugtechnik. Unlike other companies, the vehicle technology developer from Gaimersheim/Ingolstadt (Germany) uses this marketing tool especially for recruiting and unique employee campaigns. The sponsorships are deliberately designed to the interests and hobbies of the employees, which are collected in an annual employee survey.

The driving experience events of the Audi on the professional handling circuit in Neuburg / Danube undoubtedly have a very special appeal. With Audi’s winter training sessions, some of which take place on pure ice, the car manufacturer is expanding its repertoire to include further extraordinary driving events during the winter season.

Besides the first agency project, the Audi driving experience center, CUBE has another business area. In the future our service portfolio additionally includes the comprehensive coordination of marketing and communications activities for small and medium-sized enterprises as well as for startups. We offer our clients an extensive know-how regarding the identification of strong brands because of many years of experience in the automotive industry.

The year 2018 began very promisingly for us! Us? This is the new marketing agency founded in January: CUBE brand communications. Right from the start of our business activities we are responsible of a unique major project: we support the car manufacture Audi as the lead agency for the Audi driving experience center in Neuburg/Danube and organize numerous first-class driving events on this premium race track.