From start-up to one of the top agencies in the field of automotive brand experience: CUBE brand communications has developed into a relevant international agency player in brand communication in just five years. Since the agency was launched in 2018, the company has already been able to serve renowned international automotive and motorcycle manufacturers as well as technology companies as clients at its locations in Ingolstadt, Neuburg and Bolzano, South Tyrol, including Audi, AVL, BMW, BMW Motorrad, Bosch, Continental and VW, for example.

Together with more than 100 colleagues of the INSTART group, the team of CUBE brand communications brought the successful year 2022 to a fitting end. CUBE bc not only joined in the celebrations, but was also responsible for the complete organization of the party.

After we had already invited a group of Bayreuth Spökos (students of sports economics) to our HQ in Ingolstadt in the summer and visited a game of our sponsoring partner FC Ingolstadt 04, the continuation followed recently.

Having already been active as an event organizer in South Tyrol for more than two years, CUBE brand communications, headquartered in Ingolstadt, Germany, has now established its first operating facility in Italy. This strategic step facilitates above all administrative and financial processes for the brand communications agency and also underpins its long-term business intentions in Italy.

As a brand communication agency, we specialize in strategic brand management for automotive startups & SMEs. Our more than ten years of experience in marketing & communication in the automotive sector enables us to design individual marketing & communication strategies for our automotive clients. In addition to the development of strategies & concepts, we also cover in particular the communicative implementation of the strategy in practice for our clients. Holistic brand management - strategy & implementation - from a single source.

Every successful brand management - as a component of strategic corporate management - is based on a sound market analysis and marketing & communication strategy. The strategy determines how the customer's brand is positioned vis-à-vis the relevant target groups and with which marketing instruments as well as in which frequency the defined marketing objectives are to be achieved.

Why do some companies have a stronger recognition value as well as a higher brand awareness than others and how can these values be successively increased in the relevant target groups of a brand? As an agency for brand communication focusing on Strategic Automotive Marketing, we pursue a holistic brand management approach in order to provide our clients with concrete answers to the central questions of brand management.

Since the founding of the INSTART group at the beginning of 2018, CUBE brand communications has been part of this innovative group of companies from the automotive sector and, as a specialist in Strategic Automotive Marketing, is responsible for the positioning and external presentation of both the group and its member companies. Five years later, the five highly specialized companies have successfully established themselves in the market and are showing stability despite past and current crises.

Over the years, CUBE brand communications has built up a broad top-level network in the field of infrastructure/real estate/investment. Based on this experience and contacts, the brand communications agency has now been commissioned by a German premium car manufacturer with a consulting project in the field of e-mobility, focusing on the corporate strategic expansion of the future charging infrastructure.

For the future fair Pallas Gathering 2022, CUBE brand communications activated the employees of INSTART group as an agency for brand communication. Since 2018, CUBE bc has been the lead agency in the field of brand building for the innovative group of companies and its deep-tech companies e.telligent, digitalwerk, ip camp and the digital shared service expert INSTART consult.

The three tech companies of the INSTART group - e.telligent, digitalwerk and ip camp - can now call themselves regulars at Bavaria's largest recruiting fair, "Connecta". As in previous years, CUBE brand communications, an agency for brand communication with a focus on strategic automotive marketing, was responsible for managing the trade fair appearances.

We recently had the pleasure of welcoming our INSTART group colleagues from e.telligent to Safety Park Alto Adige. The specialist for electric mobility, for whom we are also active in the area of brand building, spent three days in South Tyrol as part of a team event.