For the future fair Pallas Gathering 2022, CUBE brand communications activated the employees of INSTART group as an agency for brand communication. Since 2018, CUBE bc has been the lead agency in the field of brand building for the innovative group of companies and its deep-tech companies e.telligent, digitalwerk, ip camp and the digital shared service expert INSTART consult.

The three tech companies of the INSTART group - e.telligent, digitalwerk and ip camp - can now call themselves regulars at Bavaria's largest recruiting fair, "Connecta". As in previous years, CUBE brand communications, an agency for brand communication with a focus on strategic automotive marketing, was responsible for managing the trade fair appearances.

We recently had the pleasure of welcoming our INSTART group colleagues from e.telligent to Safety Park Alto Adige. The specialist for electric mobility, for whom we are also active in the area of brand building, spent three days in South Tyrol as part of a team event.

Last Wednesday it was that time again: The CUBE bc team met for lunch together in the Loft. A harmonious togetherness and a strong team spirit are part of our corporate philosophy and are always cultivated.

For years, CUBE brand communications has been accompanying the Ingolstadt-based premium automobile manufacturer Audi in its transformation towards electromobility with strategic and operational agency services.

As a sponsor of the ERC, we from CUBE brand communications were allowed to be part of the season opening of the ERC Ingolstadt this year. Our two brands Driving Experience Alto Adige and Riding Experience Alto Adige were on site with their own booth. In the course of the season opening there was a team presentation for the new season followed by a training game. Especially interesting: it was the first team presentation since 2 years and then also with 19 new Panthers!

The fact that the success of a company depends on the motivation, satisfaction and team spirit of its employees has been known at CUBE brand communications since the company was founded. "That is why the appreciation of our colleagues is also a supporting pillar of our corporate philosophy," explains Dr. Michael Schilhaneck, co-founder of the agency for brand communications, which has already achieved top rankings in employer awards and rankings.

As an agency for brand communications, CUBE brand communications will in future be pursuing a new approach for its clients in the area of employer branding: the offers are to focus more strongly on the changed, family-oriented needs of employees. Employer branding, which belongs to the service area of brand building, is a corporate strategy measure to present a company as a whole as an attractive employer and to positively distinguish it from other competitors in the labor market. The target group for this measure is both existing and potential employees. In the initial phase of CUBE bc, the workforce of the automotive customers for whom the agency had a profile raising assignment consisted mainly of younger employees. For this reason, CUBE bc at that time focused primarily on measures that were highly experiential. But in the meantime, several factors have led to changed needs among the target group. Dr. Michael Schilhaneck, managing director of CUBE bc, explains, "Corona has reduced the potential of live events - people have generally become more cautious in this regard." But the orders have also changed, he says. "Our current automotive clients are companies with a high degree of specialization and therefore tend to employ more experienced experts," the CEO continues. CUBE bc is therefore focusing primarily on father-child promotions in the future and wants to create offerings that target children's motives. In addition Schilhaneck: "A family father would rather spend valuable time with the offspring than to party through the nights." The first activities are already in the starting blocks - the focus is to be on soccer, as this is still the most popular among children. Other offers - a detailed plan for next year is currently in the elaboration phase - are to support this indirect bonding approach. "We are looking forward to many, exciting activities where we can make not only the parents happy, but above all the children," concludes Schilhaneck.

As an agency for brand communications with a focus on the automotive industry, we are particularly fond of vehicles with four tires. But since we are also very active in the sports sector, we at CUBE brand communications also have a penchant for two-wheelers. Fittingly, our employees can now also benefit from bike leasing from JobRad.

After Driving Experience Alto Adige was able to successfully carry out its first driving experiences in its premiere year, the new event provider with a focus on driving trainings and experiences was now on the road in Alto Adige for three weeks. The goal: to experience the Driving Experience tours, gastronomy and culinary delights from a tourist's point of view in order to be able to use the knowledge gained to perfect the service portfolio and optimize the supporting program and driving tours.

Since 2015, ERC Ingolstadt has been traveling to Vinschgau in Alto Adige in the summer and spending a few days there to prepare for the season. A highlight for the traveling fans is the annual meeting with the team. We from CUBE brand communications are also active as event organizers in Northern Italy and were therefore allowed to organize this year's team and fan event as sponsor and partner of the ERC Ingolstadt - the ERC Gokart Cup.

Within the INSTART group, we at CUBE brand communications, as an agency for brand communication, are responsible for the external presentation and positioning of the three tech companies digitalwerk, e.telligent and ip camp. Also acting more in the background of the innovative group of companies is INSTART consult as a digital shared service provider, which focuses on the digitalization of administrative processes and provides administrative support for the group.