At the end of the last year, Managing Director Dr. Michael Schilhaneck gave two guest lectures for Ingolstadt Technical University, both of them in the Marketing/Sales/Media course at Ingolstadt Business School.

Shortly before Christmas, the time had come: At the exhibition center in Nuremberg, a unique pilot project was launched with the Audi charging hub as an urban fast-charging concept for electric vehicles. Also on board for this world premiere: CUBE brand communications. As a brand communications agency, we are supporting Audi in the operation of the Audi charging hub during the test and pilot phase in the areas of concierge service and customer care.

Good news from the brand experience sector: CUBE brand communications can continue to demonstrate its expertise in the field of brand experiences at the Audi driving experience center (ADEC) in Neuburg. Audi Events und Service GmbH, which took over overall operations at the ADEC at the turn of the year, has commissioned CUBE bc to continue managing the service hall area in the future.

CUBE brand communications founded the brand Riding Experience South Tyrol last year. The launch year of the is now behind the newcomer in the field of motorcycle experiences. It was a challenging year, but at the same time a very important one. The 5 milestones of the year 2021 summarized:

As an agency for brand communication, award management also falls within our area of responsibility. And so the three deep-tech companies of the INSTART group, which also includes CUBE brand communications, can now hope for an award at the „Deutscher Innovationspreis“ 2022. We have taken on the quite complex application for the Germany-wide renowned award on behalf of digitalwerk, e.telligent and ip camp.

GOOD START INTO THE NEW YEAR: CUBE BRAND COMMUNICATIONS AMONG THE TOP 20 MARKETING AGENCIES IN THE FOCUS EMPLOYER AWARD The year 2022 starts with positive news: the FOCUS business ranking lists CUBE brand communications from Ingolstadt in Upper Bavaria among the best 20 top employers of medium-sized businesses in 2022 in the field of marketing, advertising and PR. In the company size up to 50 employees, the study certifies CUBE brand communications a very high satisfaction of the employees with their internationally operating employer.

At the start of the year, Driving Experience Alto Adige enters the market for driving and training events. The newcomer has an exclusive infrastructure in South Tyrol and positions itself as a partner for tour and event organizers as well as for automobile clubs and the automotive industry.

On Tuesday, November 30, we had the pleasure of attending the derby between the Schanzer Panthers and the Red Bulls from Munich as part of our cooperation with ERC Ingolstadt. The fan balcony in the Saturn Arena marketed by CUBE brand communications is back. CUBE bc and ERC Ingolstadt have a long-standing sponsorship partnership that goes back to the ERCI's last championship year in 2014. At that time, CUBE bc had presented the fan balcony in the home arena of the Ingolstadt top club for the first time and marketed it to partners.

CUBE brand communications carried out a project for the public sector for the first time. For a school from the district of Neuburg-Schrobenhausen, the agency first acted as an advisor on positioning issues, and secondly as a designer in media design.

The Brand Building team at CUBE brand communications recently held its first network meeting. The goal of this get-together was to bring all partner agencies and freelancers together around one table. Due to the pandemic, the event took place in a hybrid format - one part was on site in person at the Gaimersheim HQ, one part was connected virtually. Over snacks and drinks, participants were able to discuss current projects and future topics in a relaxed atmosphere.

CONNECTA - 200 companies, 3,000 visitors: CONNECTA, at the OTH Regensburg, is a student fair where students make direct contact with various companies. From this network, opportunities for a thesis or a career start after graduation always arise.

Premiere for the INSTART group: on Friday, 15 October, there was a staff meeting for all companies of the group for the first time. We at CUBE bc were responsible for the planning, organisation and implementation. For us as CUBE bc it was a special challenge to design a hybrid assembly for seven different locations in two countries.