The CUBE bc family is growing and growing: in the meantime, offspring number 14 and 15 of our colleagues* have been born healthy and happy - always a new highlight for us at CUBE bc.

As the exclusive event partner for Safety Park Südtirol, CUBE brand communications entered the market last year with its two brands Riding Experience Südtirol (motorbike) and at the beginning of this year with Driving Experience Südtirol (automobile). The two newcomers offer unique driving experiences in South Tyrol in the form of training and tour events.

Today's edition of the national daily newspaper Die Welt (issue 99 of 20.05.2022) features a portrait of the two new providers of driving training and driving experiences, Driving Experience Südtirol (automobile) and Riding Experience Südtirol (motorbike). The two brands are part of the service portfolio of CUBE brand communications and have two exclusive training locations, the multi-variant Safety Park Südtirol in Bolzano and the spectacular Offroad Park in Pustertal. This enables a special combination of professional driver training and a spectacular tour experience.

Since 2019, CUBE brand communications has been the exclusive event partner for Safety Park Alto Adige, a driving safety and driving experience center in an optimal location near Bolzano with various dynamic surfaces, handling courses and off-road tracks. In order to be able to market the driving events in the automotive and motorcycle sectors in a more target group-specific way, CUBE brand communications entered the market last year with the two brands Driving Experience Alto Adige and Riding Experience Alto Adige.

We may present new additions on four wheels: From now on, the fleet of CUBE brand communications is enriched by two CUPRA Born. The two brand new electric vehicles come in stylish Vapor Grey, alloy wheels and sport bucket seats. The vehicles are also technically up-to-date with Augmented Reality Head-Up Display, Heatpump and Adaptive Chassis Control (DCC).

After Russia's invasion in February 2022, normal life collapsed for many people in Ukraine. At least 13 million have had to leave their familiar surroundings and flee their homes. These people have lost everything and now have to find their way without possessions in another country, also here in Gaimersheim and the surrounding area.

In a way, it was "back to the roots" for the managing director of CUBE brand communications, Dr. Michael Schilhaneck, during a special teaching assignment in mid-April. The state-certified ski instructor was in Königsleiten (Zillertal, Austria) for a week with the "Spökos" (students of sports economics) of the University of Bayreuth as part of the compulsory module "Sport alpin".

Since the end of last year, CUBE brand communications has been in charge of customer support and location management at the Audi charging hub in Nuremberg. Due to the close proximity to the university location in Nuremberg, it makes sense as an agency for brand communications to cooperate with the TH there, which also offers degree courses with a marketing focus.

It was exciting last Saturday in Ingolstadt's FunArena: Ten employees of the INSTART group  drawn by lot - the places were limited - delivered hot races on the go-kart track. "We are a group of companies with a large number of locations. In Corona times, the social exchange among each other suffered even more. But we are all the more pleased when the individual companies come together at various events," commented Dr. Michael Schilhaneck, Managing Director of CUBE brand communications, on the first major INSTART group company event this year.

The Verkehrsakademie Group is a leading and rapidly expanding provider of road safety and driver training from northern Germany. With five locations, the Verkehrsakademie Group covers a catchment area from Bremen to Hamburg and Neumünster.

Since 2018, we at CUBE brand communications have been responsible for the brand management of the INSTART group with all its companies. For the three deep tech companies of the group - e.telligent, digitalwerk & ip camp - we have implemented many differentiated brand instruments in 2021 after the basic communication in the first years of the company.

Driving Experience Alto Adige is a new provider for driving experiences in South Tyrol and is part of the service portfolio of CUBE brand communications. With the varied Safety Park South Tyrol in Bolzano and the spectacular Offroad Park in the Puster Valley, Driving Experience Alto Adige has two exclusive training locations that offer a special combination of professional driver training and spectacular tour experience.