After two years of cooperation with EDAG aeromotive, we can now look back on the projects implemented together with the specialist for air mobility. As the lead agency for marketing & communication, we have accompanied the Ingolstadt-based service provider from the aerospace sector from its first communicative steps, through the many different measures implemented of our model-based branding process, to the joint development of a corporate vision. 

At the beginning of the Corona pandemic, the management team focused on the health of CUBE employees, securing business operations and regular communication with the team about the approach during the crisis. While the immediate needs were successfully mastered, our Managing Directors also consciously looked into the future with the goal of strategically developing our agency. In this very intensive phase, the management team defined a new strategic business field with the future field of (driving) programs for the new leading technologies of the automotive industry.

The Corona crisis has hit our entire society and the working industry very hard. The effects are particularly far-reaching, especially for the event industry. As an agency for brand communication with major projects in the event sector, we at CUBE brand communications are directly affected by this. However, we also see this crisis as an opportunity to develop our agency.

CUBE brand communications has access to various exclusive sports marketing rights. For example, fan balconies, fan sofas, boxes, business seats and behind-the-scenes access in the Bundesliga, the DEL (German Ice Hockey League) or various motorsport racing series (including FC Bayern Munich, FC Ingolstadt 04, ERC Ingolstadt, ADAC GT Masters, Lamborghini Super Trofeo Europe, TCR Europe, TCR Italy).

Today, two years after the launch of our agency, we will have look back on the projects we as  CUBE brand communications could realize since January 2018. But not for long, to revel in the past is not our thing! Rather, we consider futuristic topics and goal-oriented action by each individual to be the central components of our DNA.

Mulled wine reception, 3-course Christmas menu, partying into the wee hours and an internal (!) aftermovie: The year 2019 ended for all CUBE colleagues with our annual Christmas party!

The Audi driving experience has activated a special platform for a promotional campaign aimed at addressing target groups. The exclusive incentive and driving events of the Audi driving experience  were presentedin the business areas of the football stadiums in detail during selected Bundesliga matches of the Audi partner clubs FC Bayern Munich, FC Augsburg and FC Nuremberg.

CUBE brand communications has successfully participated in the international pitch „Exclusive Event Partner Safety Park South Tyrol“. The agency from Ingolstadt will offer tailor-made, brand-neutral Driving & Riding programmes for international customers in the driving safety and driving experience centre in Bolzano. 

Increasing motivation, strengthening employee loyalty and promoting internal communication: the benefits of team events are manifold. Employee incentive events also play an important role in the range of services offered by our Brand Building division. However, the CUBE Brand Building Team does not create event concepts for our customers at will. They are based on the results of our regular employee surveys of our customers.

A strong brand doesn't just emerge overnight. In our brand building division, CUBE brand communications puts brands on the fast track. How? Our brand building team pursues a model-based branding process in the development of marketing strategies and their communicative implementation for startups and SMEs. CUBE has more than ten years of expertise in the field of brand management.

On the occasion of its 25th anniversary, STA AG invited a total of 200 guests of honour and partners to a symposium in the old Trenitalia-Remise in Bolzano. In addition to presentations by Deutsche Bahn and RFI, we, as the new event partner , were also able to share our insights on the subject of driving safety.

As an agency for brand communication, our Brand Building division specialises in the conception and target-oriented implementation of holistic marketing and communication strategies for start-ups and SMEs. Overall, we can draw on more than ten years of expertise in brand management. The Push2Pass branding process, which our team follows, is aimed at building and developing strong corporate and employer brands.